Digital Marketing Specialist

Uneekor, Inc.

Digital Marketing Specialist driving Uneekor’s golf technology ecommerce and customer lifecycle marketing. Managing email campaigns, educational content, blog strategy, creative assets, and website optimization.

Posted 8/17/2026full-timeRemote • Texas • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing customer lifecycle marketing strategies, particularly in email marketing and content creation. Proficient in utilizing tools like Klaviyo and Shopify, with a strong focus on data-driven decision-making and cross-functional collaboration.

Highest-signal resume keywords

Email Marketing StrategyKlaviyo ExperienceContent CreationSEO Best PracticesProject Management Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingEcommerce MarketingContent MarketingA/B TestingCustomer SegmentationGoogle AnalyticsShopifySanity CMSCopywritingPerformance Metrics

Soft Skills

Strong Written CommunicationOrganizational SkillsAttention to DetailCreative ThinkingCross-Functional Collaboration

Tools & Technologies

KlaviyoHubSpotShopifySanity CMSGoogle Analytics

Industry Keywords

Customer Lifecycle MarketingEmail CampaignsContent CalendarsGolf TechnologyDigital Engagement

About the role

Key responsibilities & impact

Execute Uneekor's customer lifecycle marketing strategy across email marketing, customer education, content creation, and digital engagement initiatives
Own day-to-day email marketing strategy using tools such as Klaviyo
Build, manage, and optimize automated customer lifecycle flows
Develop customer segmentation strategies to improve engagement, retention, and conversion
Coordinate email calendars for promotions, product launches, software releases, and company initiatives
Perform A/B testing and optimize campaigns based on performance metrics
Monitor ecommerce, website, email campaign, and reseller-site performance and provide improvement recommendations
Develop support educational customer journeys with Customer Experience, Product Management, and Engineering
Transform support documentation, FAQs, setup guides, release notes, and product updates into customer communications
Own Uneekor's blog strategy and editorial calendar
Research, write, edit, and publish blog content focused on golf technology, simulator ownership, product education, company news, and industry trends
Coordinate content contributions across internal teams
Coordinate product photography, lifestyle shoots, video production, and other creative assets
Support product launches by ensuring marketing assets are completed and delivered on schedule
Organize and maintain marketing asset libraries
Publish and maintain website content through Shopify and Sanity CMS
Support landing page creation, promotional updates, merchandising initiatives, website improvements, and customer experience initiatives
Monitor email marketing and customer engagement metrics and assist with lifecycle marketing reporting
Support SEO initiatives through content optimization and best practices
Coordinate with internal departments, external marketing agencies, and creative partners on launches, campaigns, and customer communications
Support additional Digital Commerce initiatives as business needs evolve

Requirements

What you’ll need

Bachelor's degree in marketing, communications, business, digital marketing, or a related field preferred
2–5 years of experience in digital marketing, email marketing, ecommerce marketing, or content marketing
Experience with email marketing platforms such as Klaviyo, HubSpot, or similar marketing automation tools
Strong written communication, copywriting, and proofreading skills
Experience managing content calendars and coordinating cross-functional marketing initiatives
Strong organizational skills and ability to manage multiple projects simultaneously
Excellent attention to detail and ability to meet deadlines in a fast-paced environment
Shopify ecommerce experience preferred
Experience using Sanity CMS or other headless content management systems is a plus but not required
Basic understanding of SEO best practices preferred
Experience with Google Analytics (GA4) or similar analytics platforms is a plus
Experience coordinating creative projects, photography, or video production is a plus
Knowledge of golf or passion for the game strongly preferred
Self-motivated with ownership and accountability
Highly organized with project management skills
Excellent cross-functional communication and collaboration
Creative thinking and data-driven decision-making ability

Benefits

Comp & perks

Highly competitive salary
Performance-based incentives
Comprehensive benefits package designed to support health, flexibility, and long-term success
Equal employment opportunity workplace
Accommodation support for disability or special needs