Uncountable Inc

Product Marketing Manager

Uncountable Inc

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $100,000 - $160,000 per year

About the role

  • Craft compelling messaging and positioning for Uncountable’s core platform and product modules (e.g., LIMS, ELN, Analytics, Reporting, PLM, AI/ML, etc.), tailored to R&D leaders and technical buyers;
  • Support demand and lead generation efforts by helping strategize and create content and messaging for campaigns, webinars, and events;
  • Lead strategy and support execution of net new lead generation programs, as well as lifecycle and database marketing (e.g., re-engagement campaigns, nurturing campaigns, win-back, upsell, etc.);
  • Lead product launches and spotlights, including planning, enablement, and external rollout across web, email, sales decks, and more;
  • Support go-to-market (GTM) strategy for product launches, including internal enablement, external rollouts, messaging updates, and cross-channel coordination;
  • Build and maintain customer personas and use case maps, gaining a deep understanding of customer goals, pain points, and buying journeys across various industries;
  • Develop sales and customer-facing content, such as battlecards, one-pagers, product briefs, and solution narratives;
  • Drive competitive intelligence and win/loss analysis to inform positioning and product strategy;
  • Partner with Sales and Revenue teams to train and enable reps on product value propositions, use cases, differentiation, and discovery questions;
  • Create product-focused assets, including solution briefs, datasheets, product videos, sales decks, demo scripts, comparison charts, and more.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3- 6+ years of experience in product marketing, ideally in B2B SaaS or enterprise technology
  • Proven ability to position technical products for business outcomes.
  • Experience working with (or marketing to) R&D, manufacturing, or industrial audiences is a plus;
  • Proven ability to strategize and execute on product marketing efforts;
  • Experience building and executing lead generation campaigns;
  • Experience with content creation (e.g., blogs, website copy, one-pagers, presentations, etc.);
  • Excellent storytelling, writing, and presentation skills;
  • Comfort with ambiguity and a startup mindset—you’re excited to build from 0 to 1;
  • Strong project management skills with attention to detail and deadlines.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinglead generationcontent creationcompetitive intelligencewin/loss analysiscustomer personasuse case mapssales enablementgo-to-market strategyB2B SaaS
Soft Skills
storytellingwritingpresentation skillsproject managementattention to detailadaptabilitystrategic thinkingcommunicationcollaborationproblem-solving
Certifications
Bachelor's degree in MarketingBachelor's degree in Communications