Head of Demand Generation
Benchling
Senior Product Manager, SEO and Paid Ads
Udemy
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
SQL
About the role
- Own the vision, strategy, and execution for how millions of learners discover Udemy worldwide
- Define and drive the product strategy, roadmap, and KPIs for user acquisition
- Build scalable frameworks for campaign landing pages, SEO category/topic pages, and logged-out funnels
- Partner with Marketing, Engineering, Design, and Data Science to design and test creative, targeting, and funnel experiments that improve paid acquisition efficiency
- Design and enhance referral and viral sharing mechanics to expand Udemy’s reach
- Balance near-term conversion wins with long-term investments in scalable growth systems
- Champion a test-and-learn culture: generate hypotheses, design experiments, and translate insights into scalable solutions
Requirements
- 5+ years of product management experience in consumer growth and acquisition
- Track record of building and optimizing acquisition surfaces such as landing pages, SEO frameworks, or referral programs
- Strong quantitative skills; comfortable with SQL, Amplitude, Mixpanel, or similar analytics platforms
- Experience improving marketing efficiency through attribution, funnel optimization, or experimentation at scale
- Ability to turn insights into product ideas and drive execution toward measurable outcomes
- Exceptional collaboration skills with the ability to influence and align cross-functional stakeholders
- Growth mindset; hypothesis-driven; ability to move between strategic thinking and hands-on delivery
- In-office presence 3 days/week in the office (Tuesday, Wednesday, Thursday) in San Francisco or Austin hubs
Benefits
- Full access to Udemy courses
- Monthly UDay to invest in yourself
- A budget to spend on whatever helps you improve
- Tools and space to experiment with AI
- Benefits designed to provide protection and care for you and your family (varies by region)
- Region-specific benefits pages for Australia, India, Ireland, Mexico, Turkiye, and the US
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product managementuser acquisitionSEO frameworkslanding pagesreferral programsquantitative skillsSQLAmplitudeMixpanelfunnel optimization
Soft skills
collaborationinfluencealignmentgrowth mindsethypothesis-drivenstrategic thinkinghands-on delivery
