Vice President, Revenue Marketing
Muck Rack
Head of Demand Generation
Benchling
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $185,000 - $275,000 per year
Job Level
Lead
About the role
- Develop and execute a comprehensive regional marketing strategy to drive awareness, engagement, and pipeline growth across AMERS and across segments with a focus on Enterprise
- Lead, mentor, and grow a regional marketing team, instilling a high-performance, metrics-driven culture
- Drive execution of multi-channel campaigns across digital, OOH, tradeshows, owned events, webinars, and partner channels to support pipeline goals
- Establish processes to drive and measure a repeatable, scalable and predictable demand generation machine, analyzing campaigns and sharing data-driven insights to stakeholders
- Plan and manage field marketing programs such as events, executive roundtables, and trade shows, ensuring alignment with personas and regional objectives
- Own the marketing relationship with sales leaders, ensuring seamless collaboration and communication to drive shared pipeline and revenue targets
- Oversee and manage the regional field marketing budget, ensuring investments align with business priorities and deliver measurable results and business impact
- Act as a player-coach: be hands-on in executing key initiatives while leading the team
Requirements
- 10 + years of experience in demand generation, field marketing, or integrated marketing within a B2B Saas technology company (life sciences experience not required but desirable)
- Proven ability to plan and execute full-funnel marketing programs, combining PLG, field, digital, and partner marketing
- Demonstrated leadership experience, with at least 6 years of people management - managing, mentoring, and developing high-performing teams
- Deep understanding of sales cycles, pipeline dynamics, and buyer journeys in complex enterprise environments
- Significant experience in collaborating with sales leaders and teams to drive joint success
- Strong analytical mindset with experience using marketing performance data to drive optimization and growth
- Proficiency in marketing automation and CRM platforms such as Salesforce, Marketo, and related analytics tools
- Demonstrated ability in leveraging new AI tools to drive growth
- Excellent communication and project management skills
- Experience managing marketing budgets and optimizing spend for maximum impact
- Bachelor’s degree required; MBA is a plus
Benefits
- Competitive total rewards package
- Broad range of medical, dental, and vision plans for employees and their dependents
- Fertility healthcare and family-forming benefits
- Four months of fully paid parental leave
- 401(k) + Employer Match
- Commuter benefits for in-office employees and a generous home office set up stipend for remote employees
- Mental health benefits, including therapy and coaching, for employees and their dependents
- Monthly Wellness stipend
- Learning and development stipend
- Generous and flexible vacation
- Company-wide Winter holiday shutdown
- Sabbaticals for 5-year and 10-year anniversaries
- Flexible hybrid work (on-site 3 days per week)
- Home office setup stipend
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationfield marketingintegrated marketingfull-funnel marketingmarketing performance data analysispipeline dynamicsbuyer journeysmarketing automationCRMAI tools
Soft skills
leadershipmentoringcommunicationproject managementanalytical mindsetcollaborationteam developmentbudget managementhigh-performance culturedata-driven insights
Certifications
Bachelor’s degreeMBA
