Twinings

Assistant Manager – HoReCa

Twinings

full-time

Posted on:

Location Type: Hybrid

Location: India

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About the role

  • - Develop and manage strategic relationships with key HORECA accounts to achieve volume, visibility, new account acquisition and profitability goals.
  • - Drive sales growth through effective account planning, distribution expansion, and execution of marketing initiatives.
  • - Negotiate annual contracts, trade terms, and activation plans with key accounts.
  • - Collaborate with distributors and internal teams to ensure seamless supply, pricing control, and service delivery.
  • - Identify and onboard new HORECA partners aligned with brand positioning and business goals.
  • - Track competitor activities, pricing, and market trends to recommend actionable insights.
  • - Manage distributor operations including inventory planning, claims, and collections.
  • - Monitor account performance, prepare MIS reports, and support business reviews.

Requirements

  • - Education: Graduate / Postgraduate in Business, Sales and Hotel Management.
  • - Experience: 4–6 years of experience in Key Account Management and Distribution Management.
  • - Industry Preference: Candidates from the Liquor, FMCG or Hospitality industry .
  • - Proven success in managing premium brands in on-trade / hospitality channels.
  • - Strong negotiation, relationship-building, and execution skills.
  • - Self-driven, analytical, and comfortable working in a dynamic environment.
Benefits
  • - Monthly phone bill maximum reimbursement limit is Rs.3000.
  • - Annual check-up for employee and spouse including Doctor consultation - reimbursement up to INR 15,000.
  • - Medical Insurance 5 lakhs Flat Coverage.
  • - PF and Gratuity.
  • - Long Service Policy.
  • - Life Term Policy
  • - Access to LinkedIn Learning
  • - Access to ABF Networking, connect, collaborate, and grow across the ABF Group.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
account planningdistribution expansioncontract negotiationmarket analysisinventory planningclaims managementcollections managementMIS reporting
Soft Skills
relationship-buildingnegotiationexecutionself-drivenanalyticaladaptability
Certifications
Graduate in BusinessPostgraduate in BusinessGraduate in Sales ManagementPostgraduate in Sales ManagementGraduate in Hotel ManagementPostgraduate in Hotel Management