Category Manager
Twinings
Job Level
Mid-LevelSenior
About the role
- Great People Work Here
- In Twinings UK&I we are on a stimulating journey of transformation as we seek to achieve our exciting goal of becoming a leading brand in wellbeing drinks.
- In 2024 we launched into the cold drinks category with our Sparkling Tea; recruiting an ambitious Category Manager to deliver long-term strategy and short-term plans for cold across grocery and out of home customers.
- Grow visibility of Twinings cold through increased listings and distribution using category fundamentals and shopper and consumer insight.
- Work in partnership with customer account managers and sales leads; deliver opportunities that hit the sweet spot for the shopper, the category, and the business.
- Role requires creative, problem-solving approach, storytelling in category management and strong stakeholder management skills at all levels, including board level.
Requirements
- A strong and impactful communicator, you are not afraid to present in front of Senior internal and external Stakeholders using passionate story telling
- A good connector of people, you are someone who is happy to work cross functionally to generate key stakeholder relationships
- A strong analyst who can distil lots of information into simple key actions to drive growth
- Someone who is category literate and has advanced understanding of category management
- Someone who is agile and able to pivot as and when new information comes to light.
- A creative thinker and problem solver, you are responsible and accountable and take ownership in delivering the Cold plan.
- At least 3 years’ experience gained through Category Management or Category Strategy roles within FMCG, with commercial experience prior or during that (Soft Drinks experience would be a bonus but not a necessity).
- Good knowledge of UK Retailer and Shopper landscapes.
- Knowledge of shopper data tools, working knowledge of Nielsen, and someone who is agile and able to learn or has previously used Dunnhumby and Sips.
- Experience of strategy development and implementation, with proven results.
