Category Manager
Twinings
Job Level
Mid-LevelSenior
About the role
- Great People Work Here
- In Twinings UK&I we are on a stimulating journey of transformation as we seek to achieve our exciting goal of becoming a leading brand in wellbeing drinks.
- We have created an organisation designed to be in flow, where everyone has a pivotal role to play, and an experience that enables you to get the most out of life at Twinings and thrive.
- In 2024 we launched into the cold drinks category with our delicious Sparkling Tea, and we’re now so excited to be recruiting for an ambitious and impactful Category Manager to deliver both the inspiring and credible long-term strategy and the short-term plans for cold across our grocery and out of home customers, putting Twinings Sparkling Tea on the map and growing our prominence within this fast-moving category!
- You’ll grow visibility of Twinings cold firstly through increased listings, and secondly through increased distribution - using category fundamentals and inspiring Shopper and Consumer insight.
- The Category Manager will work in partnership with our customer account managers and sales leads so we’re looking for someone with strong category / senior category management experience who can deliver opportunities that hit the sweet spot for the shopper, the category, and the business.
- A creative, problem-solving approach will stand you in good stead, as will an enjoyment of the creative, storytelling side of category management and strong stakeholder management skills at all levels, including board level.
Requirements
- A strong and impactful communicator, you are not afraid to present in front of Senior internal and external Stakeholders using passionate story telling
- A good connector of people, you are someone who is happy to work cross functionally to generate key stakeholder relationships
- A strong analyst who can distil lots of information into simple key actions to drive growth
- Someone who is category literate and has advanced understanding of category management
- Someone who is agile and able to pivot as and when new information comes to light.
- A creative thinker and problem solver, you are responsible and accountable and take ownership in delivering the Cold plan.
- At least 3 years’ experience gained through Category Management or Category Strategy roles within FMCG, with commercial experience prior or during that (Soft Drinks experience would be a bonus but not a necessity).
- Good knowledge of UK Retailer and Shopper landscapes.
- Knowledge of shopper data tools, working knowledge of Nielsen, and someone who is agile and able to learn or has previously used Dunnhumby and Sips.
- Experience of strategy development and implementation, with proven results.
