Twilio

Web Analytics & Insights Manager

Twilio

full-time

Posted on:

Location Type: Remote

Location: California • Connecticut • United States

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Salary

💰 $106,320 - $156,300 per year

About the role

  • Work closely with the Web team to deliver desired web analytics tracking for business stakeholders
  • Own and maintain a holistic GA/web analytics strategy, implementation, troubleshooting, documentation + enablement
  • Brainstorm with technical and non-technical stakeholders on creative ways to meet data requirements, while balancing site performance, holistic tagging strategies, and expanded data capabilities
  • Drive continual web analytics capability improvements, and maintain high standards for data integrity
  • Own and share recurring monthly and adhoc analysis, deep dives, storytelling to uncover the ‘so what’ - providing actionable insights and recommendations across site, page, channel and A/B testing performance
  • Strategize and build scalable solutions that support company-wide enablement and the utilization of web analytics for data-driven decision-making
  • Partner with our CDP SMEs to orchestrate a unified data strategy, maximizing the integration between our CDP and Google Analytics to drive a 360-degree view of the customer journey

Requirements

  • 5 years of experience in web analytics
  • Expertise in Google Analytics 4, both implementation and analysis.
  • Strong knowledge of JavaScript, HTML, and browser dev tools.
  • Hands-on experience with Google Tag Manager (GTM)
  • Familiarity with A/B and multivariate testing frameworks, as well as web personalization
  • Strong communication skills with the ability to communicate effectively with both technical and non-technical audiences
  • Detail-oriented with a passion for clean, trustworthy data.
  • Strong analytical skills with a track record of independently exploring data, delivering insights, storytelling, and actionable recommendations.
  • Excellent collaborator across cross functional teams; skilled in managing stakeholder projects
  • Highly reliable and accountable. A self-starter.
  • Interest or experience in applying AI-driven solutions to analytics workflows.
Benefits
  • Health care insurance
  • 401(k) retirement account
  • Paid sick time
  • Paid personal time off
  • Paid parental leave
  • Generous time off
  • Ample parental and wellness leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
web analyticsGoogle Analytics 4JavaScriptHTMLGoogle Tag ManagerA/B testingmultivariate testingdata analysisdata integritydata-driven decision-making
Soft Skills
communication skillsdetail-orientedanalytical skillscollaborationstakeholder managementself-starteraccountabilitystorytellingcreativityproblem-solving