Twilio

Senior Product Marketing Manager, Data

Twilio

full-time

Posted on:

Location Type: Remote

Location: California • Connecticut • United States

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Salary

💰 $128,560 - $188,900 per year

Job Level

Senior

About the role

  • Develop compelling, audience-specific messaging, positioning, and content that differentiates all of Twilio’s data products in the market.
  • Build a deep understanding of our customers and user personas through research and direct engagement, and use that insight to shape our go-to-market strategy, use cases, and product roadmap.
  • Lead cross-functional product launches, working across Marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of data products.
  • Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC).
  • Translate technical product features (e.g., pipelines, data warehouse interoperability, identity resolution, governance, APIs, etc.) into differentiated narratives, customer outcomes, and value-driven proof points.
  • Cultivate customer advocates in partnership with Customer Marketing to drive awareness through written case studies, blogs, and speaking engagements.

Requirements

  • You have 5+ years experience in product marketing or technical marketing.
  • You have worked in product marketing in the customer data, data warehouse, or customer experience technology space.
  • You have a proven ability to synthesize complex, technical product features into simple, value-driven stories that resonate with both technical buyers and C-suite executives.
  • You know how to turn data into a story. You know how to turn a story into a presentation. You are able to clearly articulate complex concepts to leave a lasting impression.
  • You have a "get under the hood" mindset with the ability to understand data architectures, APIs, and CDP workflows enough to explain them accurately to any audience.
  • You are a strategic thinker—you like to build a deep domain expertise through primary and secondary research and can apply that research to develop positioning, thought leadership, and marketing campaigns.
  • You know how to enable and educate internal audiences to drive meaningful and actionable content.
  • You can get things done. We want to talk about how you manage projects.
  • You enjoy working on impactful projects in a fast-paced environment
  • You believe customer and employee experiences need to evolve with the new technology available
  • Bachelor’s degree or equivalent experience required.
Benefits
  • Competitive pay
  • Generous time off
  • Ample parental and wellness leave
  • Healthcare
  • Retirement savings program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingtechnical marketingdata architecturesAPIsCDP workflowsdata warehouse interoperabilityidentity resolutiongovernancemessagingpositioning
Soft Skills
strategic thinkingproject managementcommunicationstorytellingcustomer advocacycross-functional collaborationresearchpresentation skillscustomer engagementadaptability
Certifications
Bachelor’s degree