GTM Communications Operations Manager
Twilio
full-time
Posted on:
Location Type: Remote
Location: Canada
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Salary
💰 CA$90,800 - CA$113,500 per year
About the role
- Publish and operationalize internal and external communications, including advisories, changelogs, and blog posts, ensuring they are flawless.
- Act as the final gatekeeper for communication quality, performing exhaustive QA on HTML, links, and personalization within Workshop and SendGrid.
- Own the communications calendar to ensure timely delivery and balanced scheduling across all programs.
- Maintain governance frameworks, templates, and measurement standards to keep communications consistent and scalable.
- Analyze customer feedback by communication type, flag trends, and recommend improvements by interpreting information and exercising judgment.
- Manage and optimize the GTM Comms Airtable, including datasets, interfaces, and pulse reports that surface meaningful performance insights.
- Utilize Google Sheets to reorganize, clean, and personalize complex datasets for high-precision audience targeting.
- Integrate AI and prompting into workflows to streamline content operations and improve team efficiency.
- Provide cross-functional support to Corporate Communications teams for Airtable and tooling design.
- Deploy HTML-based campaigns in Workshop and SendGrid, ensuring all templates are scalable and accurately formatted.
- Track and report on comms performance metrics (open rates, CTRs, deliverability) to surface insights for continuous improvement.
- Build and maintain automations that streamline workflows and improve team efficiency.
Requirements
- 5+ years of experience in communications operations, program management, or a related field (bonus if in SaaS/tech).
- Strong organizational skills with the ability to manage multiple projects and deadlines independently.
- Strong proficiency with Airtable, including base design, interfaces, dashboards, and reporting.
- Obsessive attention to detail; serving as the final line of defense for accuracy in all outgoing communications.
- Experience setting up and deploying HTML-based campaigns in Twilio SendGrid (or similar ESPs).
- Analytical thinker with experience interpreting performance data and feedback to inform continuous improvement.
- Skilled in Google Docs, Sheets, and Slides for documentation, reporting, and presentations.
- Excellent communication skills, with the ability to articulate complex operational processes to cross-functional peers.
- Growth mindset with openness to feedback and eagerness to continuously refine skills and processes.
- Ability to follow and enforce governance frameworks, templates, and approval processes for communications.
- Familiarity with AI tools and the ability to use prompting to enhance operational output.
Benefits
- Competitive pay
- Generous time off
- Ample parental leave
- Wellness leave
- Healthcare
- Retirement savings program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
HTMLAirtableGoogle SheetsGoogle DocsGoogle SlidesTwilio SendGriddata analysiscampaign deploymentworkflow automationperformance metrics
Soft Skills
organizational skillsattention to detailanalytical thinkingcommunication skillsgrowth mindsetindependenceproject managementcross-functional collaborationjudgmentfeedback receptiveness