Own flagship digital programs like Twilio Talks; plan the editorial calendar, recruit speakers, manage end-to-end production, run-of-show, and live operations; drive registration, attendance, and post-event engagement; repurpose content
Develop our UGC engine from the ground up; design prompts and campaigns (calls for stories, code samples, tips, reviews, testimonials), moderate submissions, manage rights/permissions, incentivize participation and amplify content via campaigns motion.
Create multi-channel promotion plans across email, web, social, community, and in-product; partner with PMM, Marketing Operations and MSA on targeting and messaging
Build playbooks, templates, and quality standards for repeatable production.
Own project plans, timelines, budgets, agencies, and vendor contracts (editing, design, platforms)
Define and measure program KPIs and present insights and recommendations to leadership
Report program impact and insights; iterate based on performance and audience feedback.

Requirements

3+ years in digital program management across webinars/events, podcasts, content marketing, or customer advocacy for B2B SaaS; developer audience experience is a plus.
Strong campaign ops skills with tools such as: Marketo, Salesforce; webinar platforms (Bigmarker); podcast tools (Riverside)
Proven track record designing and optimizing demand programs that drive measurable results and pipeline.
Data-driven mindset, using data to guide decision-making and resource allocation; experience setting up UTMs, dashboards, BI tools (eg: Looker and Tableau) and experimentation frameworks.
Curiosity and enthusiasm for applying AI to marketing workflows and customer experience—whether through personalization, insights, or workflow automation.
Strong program and stakeholder management; adept at aligning stakeholders and operating across multiple teams, projects and priorities simultaneously.
Exceptional communication skills, both verbal and written, with the ability to drive alignment, set expectations, timely delivery of collaborative work, and program success.

Benefits

competitive pay
generous time off
ample parental and wellness leave
healthcare
retirement savings program
additional compensation and benefits including but not limited to incentive programs, commissions, equity grants, health and wellness benefits, retirement contributions, and paid time off

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital program managementcampaign optimizationdata analysiscontent marketingevent productionprogram KPIsstakeholder managementproject managementcustomer advocacyB2B SaaS

Soft Skills

communicationcollaborationcuriosityenthusiasmalignmentdecision-makingresource allocationtime managementadaptabilityproblem-solving