Twilio

EMEA Growth Marketing Manager

Twilio

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Tech Stack

ETL

About the role

  • Lead and optimize lifecycle and engagement programs that drive measurable growth across Twilio’s product portfolio.
  • Coordinate and execute omnichannel campaigns across email, website, Twilio Console, SMS, and in product experiences.
  • Identify and activate key lifecycle moments to improve activation, deepen adoption, and surface the right product paths for customers.
  • Design, run, and scale experiments to refine messaging, timing, and channel mix, with a strong bias toward fast iteration and learning.
  • Collaborate with peers, analytics, product, and ops to build data informed programs using Twilio Segment, Salesforce, and reverse ETL pipelines.
  • Continuously analyze program performance and use insights to refine strategy, increase customer value, and accelerate product adoption.

Requirements

  • 5+ years in growth marketing with experience driving activation, adoption, and revenue impact in a SaaS environment
  • Hands on experience with advanced orchestration platforms like Segment, reverse ETL pipelines, Salesforce, and in-product orchestration tools to build and target discrete audiences.
  • Comfortable leveraging AI agents and automation tools to accelerate campaign production, experimentation, personalization, and insight generation at scale
  • Proven ability to design and execute omnichannel programs triggered by customer behavior, intent signals, and lifecycle data.
  • Strong understanding of the customer lifecycle and how to identify moments that influence product usage and future value.
  • Analytical mindset with the ability to independently explore data, develop insights, and convert findings into actions.
  • Excellent communicator and collaborator across cross functional teams.
Benefits
  • Competitive pay
  • Generous time off
  • Ample parental and wellness leave
  • Healthcare
  • Retirement savings program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingactivationadoptionrevenue impactomnichannel programsdata analysisexperimentationpersonalizationcustomer lifecycleinsight generation
Soft Skills
analytical mindsetcommunicationcollaboration