Senior Account Manager
tvScientific
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $91,963 - $189,336 per year
Job Level
About the role
- Lead and manage a portfolio of key client accounts, spanning various industries including retail, leisure, and tech-adjacent sectors.
- Launch, serve, and optimize campaigns for clients, ensuring maximum ROI and campaign success.
- Proactively pick up the phone and engage in meaningful conversations with customers and agencies about digital media, including CTV advertising.
- Develop and execute strategic account plans to drive revenue growth, retention, and expansion opportunities within existing client accounts.
- Identify and capitalize on upsell and cross-sell opportunities, leveraging your digital media and advertising experience to maximize revenue potential.
- Collaborate closely with internal teams, including sales, product, and support, to ensure seamless execution of client campaigns and initiatives.
- Monitor and analyze campaign performance metrics, providing insights and recommendations to optimize client campaigns and drive superior results.
- Act as a trusted advisor to clients, providing expert guidance, industry insights, and best practices to help them achieve their advertising objectives.
- Stay informed about industry trends, market dynamics, and competitive landscape to anticipate client needs and proactively address challenges.
- Provide mentorship and support to junior account management team members.
Requirements
- Extensive experience (5+ years) in sales or account management in the digital advertising or performance marketing industry.
- Strong understanding of the digital media and advertising landscape, with experience talking to customers and agencies about digital media, including CTV advertising.
- Experience with digital media platforms, MMPs, or supporting tools, working with major agencies.
- Strong comfortability with data, with the ability to analyze campaign performance metrics and provide actionable insights.
- Curious mindset with a propensity to ask a lot of questions and seek opportunities for growth.
- Exceptional communication and interpersonal skills, with the ability to build rapport, influence stakeholders, and navigate complex client relationships.
- Comfortable picking up the phone and engaging in conversations with customers and agencies about digital media.
- Strategic thinker with the ability to develop and execute account plans, identify opportunities, and drive initiatives to achieve business objectives.
- Results-driven and customer-focused, with a passion for delivering exceptional service and value to clients.
- Bachelor's degree in business, marketing, advertising, or related field.
- You May Also Have
- MBA or advanced degree in business or related field.
- Experience working with enterprise-level clients or agencies, managing complex accounts and large budgets.
- Certifications or training in digital advertising platforms, performance marketing, or related disciplines.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital advertisingperformance marketingcampaign performance analysisaccount managementstrategic account planningupsellingcross-sellingdata analysisdigital media platformsCTV advertising
Soft Skills
communicationinterpersonal skillsstrategic thinkingcustomer focusmentorshiprapport buildinginfluencing stakeholderscuriosityproblem-solvingresults-driven
Certifications
certifications in digital advertisingcertifications in performance marketingMBAadvanced degree in businesstraining in digital mediacertifications in analyticscertifications in account managementcertifications in customer relationship managementcertifications in marketingcertifications in advertising