Tulip

Head of Marketing

Tulip

full-time

Posted on:

Location Type: Remote

Location: Canada

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Job Level

Lead

About the role

  • Oversee all performance marketing, lead generation, and product marketing while architecting our brand and growth strategies within the competitive retail technology landscape.
  • Oversee our marketing budget, running programs across different channels, and driving our lead generation efficacy.
  • Responsible for defining Tulip’s position in the marketplace as the premier partner for retail success, leading a high-performing team to achieve aggressive targets.
  • Act as a key collaborator with Sales to ensure marketing initiatives generate qualified, targeted leads, and ensure a healthy conversion rate into sales opportunities.
  • Oversee all marketing events, digital campaigns, new content creation, and product launches to drive leads and fill the sales funnel.
  • Analyze and improve existing branding and marketing strategies to reinforce Tulip’s status as a leader in the retail space.
  • Develop messaging that highlights the power of 1-to-1 client relationships and how Tulip helps retailers grow through personalized service.
  • Prepare and review monthly, quarterly, and yearly budgets, ensuring resources are allocated to the highest-impact channels.
  • Set and monitor daily, weekly, and yearly targets, and performance manage the team to ensure consistent achievement of growth milestones.
  • Conduct deep research and monitor competitor moves to ensure Tulip retains and grows share of mind as the forerunner in retail innovation.
  • Act as a strategic partner to the Sales team to ensure seamless lead handoff and robust support for high-value accounts.

Requirements

  • Extensive experience in a marketing management leadership role, preferably within the retail tech or SaaS sectors.
  • Partner recruiting and marketing experience a strong asset.
  • Must have experience across a number of different channels and strategies including ABM, email, content, webinars, tradeshows/events, partnerships to drive oversight and leadership to our lead generation programs.
  • Proficient in Account-Based Marketing (ABM), email, content, SEO/AEO, digital marketing tools (Hubspot, Salesforce, 6Sense), and multi-channel marketing strategies.
  • Strong leadership skills with the ability to manage a diverse remote team and make informed strategic decisions.
  • Experience overseeing entire marketing budgets, allocation of spend, performance analysis.
  • Highly observant and analytical, with the ability to translate market trends into actionable strategies.
  • An understanding of the retail space and/or retail marketing space is a requirement.
Benefits
  • Embraced remote culture! Work remotely, permanently, and full-time.
  • An excellent healthcare plan with no wait time, paid parental leave, and corporate gym rates.
  • A culture of openness and idea generation.
  • We prioritize diversity, inclusion, and building a community.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing managementlead generationAccount-Based Marketing (ABM)email marketingcontent marketingSEOdigital marketingperformance analysismulti-channel marketing strategies
Soft skills
leadershipstrategic decision-makinganalytical skillsteam managementcollaboration