TrustedHousesitters

Performance Marketing

• Campaign build and optimisation: Set up, QA and optimise campaigns across Meta Ads, Google Ads and more. Maintain naming, UTMs and hygiene.
• Data analysis: Conduct in-depth analysis, combining multiple sources (not just in-platform data), to help the team make better strategic and tactical decisions.
• Experimentation: Run A/B tests on copy, creative, audience and bid strategies. Maintain a test log with hypotheses, outcomes and actions.
• Process and QA: Own pre-flight and post-flight checklists. Keep documentation, playbooks and issues trackers up to date.
• Market and platform awareness: Stay current on platform changes, policies and tactics. Suggest small pilots when a change is material.
• Budget pacing: Monitor daily pacing, surface risks and opportunities, propose reallocations by channel, campaign or geo.
• Measurement and tracking: Ensure pixels, events and conversions are firing. Keep UTMs consistent and dashboards aligned to a single source of truth.
• Write performance reports: Produce written performance snapshots with clear insight analysis and next steps.
• Research & ideation: Turn customer insight, search query data and broader industry/competitor research into keyword themes, audience hypotheses and creative testing opportunities across search, video and social.
• Creative strategy & concepting: Develop hypothesis-led creative briefs and manage a prioritised ideas backlog.

Paid Media Executive

Content Writer

• Deliver high-impact, scroll-stopping copy across paid social, paid search, as well as other top-of-funnel channels, working closely with Marketing Design and external agencies to develop strong messaging hooks
• Respond to a range of creative briefs from across the business, producing high-quality, brand-aligned copy that delivers commercial performance.
• Write copy for selected CRM moments (non-functional/creative CRM briefs), and other marketing channels, including YouTube, OOH, radio/audio, as required and prioritised by the business.
• Support the Copy Lead on brand campaigns, concepts, creative ideas, core messaging, and US market expansion.
• Partner with the Brand & Content team, PR & Campaigns, Marketing Design, and the Copy Lead, to ideate and contribute to campaign concepts and key messaging.
• Collaborate with the Web Content Writer on high-quality, SEO-optimised articles and brand-led editorial for our blog.
• Work with internal teams and external agencies on delivery and proactively establish ways of working for copy requirements.
• Use performance data to iterate on and strengthen our brand messaging, applying learnings to future work. Contribute to the evolution of our editorial guidelines to enhance clarity, consistency, and brand voice.

Growth Marketing

• Experimentation: Design and run experiments on and off the product: referral flows, shareables, waitlists, incentives, progress/status mechanics, community prompts. You’ll define hypotheses, measurement frameworks, monitor and analyse results, translating learnings into playbooks that help us grow faster.
• Query & Analyse Data: You’ll do your own analytics to better understand user behaviour. You’ll define measurement approaches and build tracking & monitoring solutions to create visibility on your squad’s initiatives. You’ll use data exploration tools (Mode and Amplitude) and write your own SQL.
• Marketing Amplification: Partner closely with Brand, Growth and Product Marketing to blend marketing activity into virality plays. This could involve local events, hyperlocal advertising or other marketing virality-type moments. You may attend IRL marketing events and speak directly to potential customers.
• Do Things That Don’t Scale: You’ll need to think like a founder in this role. You’ll need to think creatively to find scrappy ways to test and validate virality ideas.
• Empathise with Users: To engineer virality, you’ll need to deeply understand the real people behind the user counts and virality coefficients who use our product, tapping into motivations and triggers likely to prompt authentic word of mouth.
• Wear Many Hats: You’ll partner closely with Product, Design and Engineering in your squad, speaking their languages and connecting the dots to help the squad move faster, co-developing virality playbooks we can scale globally.
• Run Virality Initiatives: In close collaboration with Product, you’ll drive key virality initiatives forward, owning some of these yourself, such as Refer-a-Friend.

Growth Strategist – Experimentation, Virality

• Experimentation & Measurement: Design and analyse experiments across product and marketing: referral journeys, incentives, virality mechanics, community events, and new feature tests. Build hypotheses, define success metrics, outline measurement frameworks, and ensure statistical robustness. Turn results into clear insights, action points and repeatable playbooks.
• User Behaviour Analytics: Run deep-dive analyses to understand what drives sharing, engagement and conversion. Define measurement approaches and build out performance reporting to give visibility on key initiatives.
• Identify Growth Opportunities: You’ll spot patterns in behaviour, funnels and cohorts to surface new growth levers and quantify the size of opportunities and help prioritise experiments or features that could move the needle. You will help to ground ideas with analytical evidence.
• Partner Across Product & Marketing: Work closely with Product, Brand and Growth Marketing to align experiments with wider growth efforts. You’ll help evaluate the impact of campaigns, events and other marketing moments on virality and acquisition.
• Mentorship & enablement: Support and upskill other analysts and stakeholders across the business, sharing best practices in SQL, experimentation and data storytelling. Empower teams to better understand and use data independently, fostering a culture of curiosity and evidence-driven action.

Senior Growth Analyst – Virality Squad

Revenue Operations

• Turn cold audiences into customers through engaging, data-led web experiences
• Develop and run experiments across website content to drive uplifts in conversion
• Shape engaging web experiences that help cold audiences understand our proposition
• Partner with marketing channels to build landing pages and entry experiences
• Own the marketing website roadmap and collaborate with partners
• Collaborate with the Data team to spec and implement new tracking

Paid Media Executive

Content Writer

Growth Strategist – Experimentation, Virality

Senior Growth Analyst – Virality Squad

Senior Web, CRO Manager