Marketing Specialist
Cox Enterprises
Acquisition Marketing Media Planner - Remote
TruStage
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $102,200 - $153,300 per year
Job Level
Mid-LevelSenior
About the role
- Marketing team responsible for strategic generation of Direct Mail and Email direct-to-consumer marketing calendar across product areas
- Manage full testing pipeline and optimization of media spend
- Lead multi-channel, customer-centric plans across channels to deliver business objectives
- Collaborate with external agencies and vendors; oversee creative development
- Communicate results and forecasts; align with leadership on strategic and financial targets
- Drive data-driven decisions through testing, analytics, and marketplace learnings
- Support cross-functional teams and maintain flexible, scalable processes
Requirements
- Bachelor's degree in Marketing, Business Administration, or equivalent work experience
- 5+ years of related experience managing direct-to-consumer media
- Strategic direct mail and/or email marketing required
- Consumer pre-market research knowledge desired
- Experience collecting data, creating action plans, and implementing process changes
- Demonstrated expertise in planning, managing, and directing employees and/or external vendors
- Experience owning direct-response media results and financials, creating action plans and recommending media testing calendar
- Familiar with A/B methodology and how to leverage marketplace learnings
- Strong analytical mindset and background designing and measuring tests within marketing team lens
- Strong project management skills
- Comfortable with ambiguity
- Demonstrated ability at building new processes/procedures that are collaborative and extendable
- Agile project methodologies and management a plus
