Trulioo

Head of Marketing

Trulioo

full-time

Posted on:

Location Type: Hybrid

Location: Vancouver • Canada

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Salary

💰 CA$220,000 - CA$300,000 per year

Job Level

Lead

About the role

  • Drive a comprehensive, forward-looking marketing strategy aligned to Trulioo’s growth objectives and commercialization roadmap.
  • Lead the strategic shift to a modern, AI-first marketing operating model, embedding AI into campaign development, targeting, reporting, and execution.
  • Establish persistent, consistent messaging that clarifies Trulioo’s voice and differentiates the platform.
  • Align marketing tightly with Sales, Product, and GTM teams to ensure measurable commercial impact.
  • Define clear performance metrics across SQLs, conversion, pipeline influence, and brand lift.
  • Oversee brand development and guide the company toward a cohesive and potentially refreshed market identity.
  • Ensure strong, consistent positioning across all marketing surfaces.
  • Lead refinement of product and solution taxonomy to streamline commercialization and clarify value propositions.
  • Drive executive alignment on messaging, including buyer personas and sector positioning.
  • Lead targeted demand generation programs across digital, ABM, events, and integrated GTM sequences.
  • Deliver demand reporting to ensure explicit outcomes and measurable actions.
  • Optimize SEO, AEO, GEO, and digital visibility strategies.
  • Develop and execute a content engine spanning owned, earned, and executive-generated content.
  • Oversee creation of high-impact assets, including whitepapers, solution briefs, and sector use cases.
  • Position Trulioo as a connected intelligence and risk signals leader in identity, fraud, and AI governance.
  • Collaborate with Product leadership to develop clear go-to-market strategies.
  • Support the commercialization of emerging AI-powered capabilities.
  • Deliver compelling sales enablement materials, translating product capabilities into business outcomes.
  • Lead global public relations efforts to elevate brand visibility.
  • Develop strong relationships with media, analysts, and industry influencers.
  • Guide crisis communications and reputation management.
  • Build and lead a high-performing marketing organization.
  • Recruit and develop leaders across Product Marketing, Demand Gen, Insights, Content, and Events.
  • Embed AI tools and data intelligence into daily marketing workflows.
  • Foster a culture of experimentation, measurable execution, and cross-functional collaboration.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
  • 15+ years of progressive marketing leadership experience in enterprise B2B technology organizations.
  • Proven success scaling marketing in fintech, identity, fraud, payments, or regulated technology sectors.
  • Experience building integrated marketing engines that tie brand, demand, insights, and product marketing into unified growth motions.
  • Demonstrated experience in modernizing marketing through AI, automation, and analytics.
  • Strong executive presence and cross-functional leadership capability.
Benefits
  • Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency).
  • Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.
  • Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.
  • Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
AI marketingSEOAEOGEOdemand generationcontent developmentperformance metricscampaign developmentmarketing automationanalytics
Soft Skills
leadershipcross-functional collaborationexecutive presencerelationship buildingcrisis communicationsreputation managementstrategic thinkingcommunicationteam developmentexperimentation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsMBA