Triquetra

Product Manager

• Own and maintain the company’s new product launch calendar.
• Work with leadership, product development, operations, marketing, creative, compliance, and marketplace teams to define launch timelines.
• Identify critical launch milestones, dependencies, risks, and deadlines.
• Ensure each launch has a clear owner, timeline, checklist, and status.
• Ensure marketplace listings are completed accurately and on time.
• Coordinate required listing assets, including product titles, bullet points, descriptions, images, A+ content, backend keywords, pricing, variation setup, and compliance documentation.
• Track listing readiness across Amazon and other relevant sales channels.
• Work with internal and external teams to resolve listing blockers before launch.
• Manage the launch process from planning through go-live.
• Ensure products launch on time and in accordance with the approved launch plan.
• Coordinate inventory availability, FBA setup, warehouse readiness, DTC setup, product page readiness, and marketing activation.
• Monitor launch-day execution and quickly escalate issues that could delay or weaken the launch.
• Track post-launch performance against defined goals.
• Monitor metrics such as sales, conversion rate, traffic, ranking, reviews, advertising performance, inventory status, and marketplace listing health.
• Prepare launch performance summaries for leadership.
• Identify what worked, what did not, and what should be adjusted for future launches.
• Own the company’s new product launch process.
• Build, document, and refine launch checklists, timelines, templates, and workflows.
• Conduct post-launch reviews and capture lessons learned.
• Improve launch efficiency, accountability, and cross-functional visibility over time.
• Serve as the central point of contact for all new product launches.
• Keep stakeholders aligned on launch status, blockers, deadlines, and next steps.
• Drive accountability across departments without needing direct authority over every contributor.
• Ensure leadership has clear visibility into upcoming launches and launch readiness.

Product Launch Lead

Creative Strategist

• Own the positioning and messaging architecture for Triquetra’s hero products and product lines across all major channels
• Develop clear, compelling product narratives that translate complex health and wellness science into customer-first messaging
• Ensure consistency of messaging across Amazon listings, Shopify product pages, landing pages, paid ads, and creative assets
• Refine value propositions, core claims, product angles, and differentiators to improve buyer trust and conversion
• Build and manage a structured conversion testing framework across product pages, landing pages, and marketplace listings
• Develop hypotheses based on performance data, customer behavior, and competitor insights
• Prioritize testing opportunities based on expected impact, business goals, and channel performance
• Continuously analyze conversion metrics, test results, and funnel performance to identify growth opportunities
• Convert product insights, performance data, and competitive intelligence into actionable creative briefs
• Provide strategic direction for designers, video editors, UGC creators, and content partners
• Ensure briefs clearly define target audience, messaging angle, objections, emotional drivers, and desired conversion outcome
• Collaborate with creative teams to improve execution quality and performance alignment
• Conduct ongoing analysis of competitor product pages, listings, funnels, creative strategies, and conversion tactics
• Monitor trends in supplements, wellness, ecommerce, and DTC marketing
• Measure and evaluate the effectiveness of messaging, campaigns, and creative concepts using key performance metrics
• Identify which messaging angles drive stronger engagement, click-through rates, and conversion

Conversion and Creative Strategist

• Own the positioning and messaging architecture for Triquetra’s hero products and product lines across all major channels
• Develop clear, compelling product narratives that translate complex health and wellness science into customer-first messaging
• Ensure consistency of messaging across Amazon listings, Shopify product pages, landing pages, paid ads, and creative assets
• Build and manage a structured conversion testing framework across product pages, landing pages, and marketplace listings
• Develop hypotheses based on performance data, customer behavior, and competitor insights
• Provide strategic direction for designers, video editors, UGC creators, and content partners
• Conduct ongoing analysis of competitor product pages, listings, funnels, creative strategies, and conversion tactics
• Measure and evaluate the effectiveness of messaging, campaigns, and creative concepts using key performance metrics
• Partner closely with design, paid media, ecommerce, product, and leadership teams to ensure strategic alignment
• Build scalable frameworks and systems to support messaging consistency across 100+ SKUs