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Conversion and Creative Strategist
TriquetraConversion & Creative Strategist responsible for messaging and conversion strategy at Triquetra Health. Bridging the gap between science and conversion across multiple digital channels.
About the role
Key responsibilities & impact- Own the positioning and messaging architecture for Triquetra’s hero products and product lines across all major channels
- Develop clear, compelling product narratives that translate complex health and wellness science into customer-first messaging
- Ensure consistency of messaging across Amazon listings, Shopify product pages, landing pages, paid ads, and creative assets
- Refine value propositions, core claims, product angles, and differentiators to improve buyer trust and conversion
- Build and manage a structured conversion testing framework across product pages, landing pages, and marketplace listings
- Develop hypotheses based on performance data, customer behavior, and competitor insights
- Prioritize testing opportunities based on expected impact, business goals, and channel performance
- Continuously analyze conversion metrics, test results, and funnel performance to identify growth opportunities
- Convert product insights, performance data, and competitive intelligence into actionable creative briefs
- Provide strategic direction for designers, video editors, UGC creators, and content partners
- Ensure briefs clearly define target audience, messaging angle, objections, emotional drivers, and desired conversion outcome
- Collaborate with creative teams to improve execution quality and performance alignment
- Conduct ongoing analysis of competitor product pages, listings, funnels, creative strategies, and conversion tactics
- Monitor trends in supplements, wellness, ecommerce, and DTC marketing
- Measure and evaluate the effectiveness of messaging, campaigns, and creative concepts using key performance metrics
- Identify which messaging angles drive stronger engagement, click-through rates, and conversion
Requirements
What you’ll need- 5+ years of experience in Conversion Optimization (CRO), Ecommerce Growth, Performance Marketing, Copywriting, or Creative Strategy
- Proven experience driving measurable conversion improvements across e-commerce or DTC brands
- Strong copywriting and messaging strategy skills with a deep understanding of customer psychology
- Experience translating technical, scientific, or complex products into simple, persuasive messaging
- Strong analytical skills with the ability to interpret performance data and generate actionable insights
- Experience running structured A/B testing and conversion optimization initiatives
- Strong project management and prioritization skills in fast-paced environments
- Excellent communication and cross-functional collaboration skills
Benefits
Comp & perks- Health insurance
- Flexible work arrangements
- Professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Conversion OptimizationEcommerce GrowthPerformance MarketingCopywritingCreative StrategyA/B TestingData AnalysisCustomer PsychologyMessaging StrategyConversion Metrics
Soft Skills
Analytical SkillsProject ManagementPrioritizationCommunicationCollaboration