Conversion and Creative Strategist

Triquetra

Conversion & Creative Strategist responsible for messaging and conversion strategy at Triquetra Health. Bridging the gap between science and conversion across multiple digital channels.

Posted 6/23/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion OptimizationEcommerce GrowthPerformance MarketingCopywritingCreative StrategyA/B TestingData AnalysisCustomer PsychologyMessaging StrategyConversion Metrics

Soft Skills

Analytical SkillsProject ManagementPrioritizationCommunicationCollaboration

Tools & Technologies

AmazonShopifyLanding PagesPaid AdsCreative Assets

Industry Keywords

DTC MarketingHealth and WellnessEcommerceConversion TacticsBuyer Trust

About the role

Key responsibilities & impact

Own the positioning and messaging architecture for Triquetra’s hero products and product lines across all major channels
Develop clear, compelling product narratives that translate complex health and wellness science into customer-first messaging
Ensure consistency of messaging across Amazon listings, Shopify product pages, landing pages, paid ads, and creative assets
Refine value propositions, core claims, product angles, and differentiators to improve buyer trust and conversion
Build and manage a structured conversion testing framework across product pages, landing pages, and marketplace listings
Develop hypotheses based on performance data, customer behavior, and competitor insights
Prioritize testing opportunities based on expected impact, business goals, and channel performance
Continuously analyze conversion metrics, test results, and funnel performance to identify growth opportunities
Convert product insights, performance data, and competitive intelligence into actionable creative briefs
Provide strategic direction for designers, video editors, UGC creators, and content partners
Ensure briefs clearly define target audience, messaging angle, objections, emotional drivers, and desired conversion outcome
Collaborate with creative teams to improve execution quality and performance alignment
Conduct ongoing analysis of competitor product pages, listings, funnels, creative strategies, and conversion tactics
Monitor trends in supplements, wellness, ecommerce, and DTC marketing
Measure and evaluate the effectiveness of messaging, campaigns, and creative concepts using key performance metrics
Identify which messaging angles drive stronger engagement, click-through rates, and conversion

Requirements

What you’ll need

5+ years of experience in Conversion Optimization (CRO), Ecommerce Growth, Performance Marketing, Copywriting, or Creative Strategy
Proven experience driving measurable conversion improvements across e-commerce or DTC brands
Strong copywriting and messaging strategy skills with a deep understanding of customer psychology
Experience translating technical, scientific, or complex products into simple, persuasive messaging
Strong analytical skills with the ability to interpret performance data and generate actionable insights
Experience running structured A/B testing and conversion optimization initiatives
Strong project management and prioritization skills in fast-paced environments
Excellent communication and cross-functional collaboration skills

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development