Conversion and Creative Strategist

Triquetra

Conversion & Creative Strategist at Triquetra Health focusing on messaging, positioning, and conversion strategy across digital channels. Bridging science and conversion to improve buyer engagement.

Posted 6/23/2026contractRemote • 🇵🇭 PhilippinesMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion OptimizationEcommerce GrowthPerformance MarketingCopywritingCreative StrategyA/B TestingData AnalysisCustomer PsychologyMessaging StrategyPerformance Metrics

Soft Skills

Analytical SkillsProject ManagementPrioritizationCommunicationCross-functional Collaboration

Tools & Technologies

AmazonShopifyLanding PagesPaid AdsCreative Assets

Industry Keywords

DTC BrandsConversion ImprovementsCustomer BehaviorCompetitor InsightsMessaging Consistency

About the role

Key responsibilities & impact

Own the positioning and messaging architecture for Triquetra’s hero products and product lines across all major channels
Develop clear, compelling product narratives that translate complex health and wellness science into customer-first messaging
Ensure consistency of messaging across Amazon listings, Shopify product pages, landing pages, paid ads, and creative assets
Build and manage a structured conversion testing framework across product pages, landing pages, and marketplace listings
Develop hypotheses based on performance data, customer behavior, and competitor insights
Provide strategic direction for designers, video editors, UGC creators, and content partners
Conduct ongoing analysis of competitor product pages, listings, funnels, creative strategies, and conversion tactics
Measure and evaluate the effectiveness of messaging, campaigns, and creative concepts using key performance metrics
Partner closely with design, paid media, ecommerce, product, and leadership teams to ensure strategic alignment
Build scalable frameworks and systems to support messaging consistency across 100+ SKUs

Requirements

What you’ll need

5+ years of experience in Conversion Optimization (CRO), Ecommerce Growth, Performance Marketing, Copywriting, or Creative Strategy
Proven experience driving measurable conversion improvements across e-commerce or DTC brands
Strong copywriting and messaging strategy skills with a deep understanding of customer psychology
Experience translating technical, scientific, or complex products into simple, persuasive messaging
Strong analytical skills with the ability to interpret performance data and generate actionable insights
Experience running structured A/B testing and conversion optimization initiatives
Strong project management and prioritization skills in fast-paced environments
Excellent communication and cross-functional collaboration skills

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Professional development