Trio Workforce Solutions

Digital Marketing

• Execute multi-channel marketing campaigns focused on top-of-funnel engagement, audience growth, and lead generation
• Support demand generation initiatives through email marketing, paid media, social media, webinars, and event campaigns
• Transform existing thought leadership, product marketing, and brand content into campaigns optimized for audience engagement and conversion
• Monitor campaign timelines, deliverables, and execution workflows to ensure successful deployment
• Monitor inbound lead flow and support lead routing and lead management processes
• Collaborate with marketing and sales stakeholders to support campaign-driven pipeline objectives
• Build, execute, and optimize HubSpot email campaigns, workflows, and nurture programs
• Manage welcome campaigns, nurture sequences, and pre- and post-event campaign communications
• Support HubSpot AI agents and campaign automation initiatives
• Manage daily, weekly, and monthly social media execution across LinkedIn and additional digital platforms
• Adapt and repurpose existing marketing content into social media posts, email campaigns, paid campaigns, and promotional assets
• Maintain social media content calendars and scheduling workflows
• Monitor campaign performance metrics including CTR, CPC, conversion rates, and ROI
• Assist in managing digital advertising budgets and campaign pacing
• Monitor and analyze campaign performance including engagement, conversion, lead generation, and traffic.
• Collaborate closely with the Digital Marketing Director, Senior Product Marketing Manager, Marketing Project Manager, and Senior Business Intelligence Analyst to execute integrated marketing initiatives

Digital Marketing Specialist

Vice President

• Drive revenue growth through ownership of strategic accounts and enterprise-level sales opportunities
• Lead high-value engagements, develop long-term client partnerships
• Influence workforce solutions strategy through market insight and deal execution
• Shape sales approach and influence go-to-market execution
• Act as a trusted advisor to executive-level client stakeholders
• Build and maintain relationships with executive-level clients

Digital Marketing Specialist

Vice President, Workforce Solutions