Responsible for Trinity Health’s enterprise digital and web strategy and growth for multiple business lines across Trinity Health.
Creates a vision, strategic plan and operational strategy for the key digital entry point for Trinity Health.
Develops and implements the Unified Consumer Web strategy for Trinity Health.
Partners with Regional Health Ministry (RHM) and National Health Ministry (NHM) marketing and communications leaders.
Leads measurement, reporting and optimization for all things websites.

Requirements

Bachelor's degree in marketing, communications, IT or a related field or an equivalent combination of education and experience.
Minimum of eight (8) years of progressively more responsible experience including managing large-scale marketing technology implementations from sourcing to go-live, and negotiating and managing vendors.
Previous supervisory/leadership experience.
Expertise in website marketing platforms and technologies such as: Website marketing technology platforms and website content management systems (e.g., Drupal, Adobe, Sitecore, Optimizely)
Google Analytics 4 and other tracking technology vendors
SEO/GEO tools and vendors
Compliance and regulatory tools
Marketing automation platforms
Digital health integrations and APIs (e.g., Epic)
Fluency in data and analytics relating to digital consumer engagement and the skills to synthesize and report those analytics.

Benefits

Health insurance
Paid time off
Professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

website marketing platformswebsite content management systemsGoogle Analytics 4SEO toolsGEO toolsmarketing automation platformsdigital health integrationsAPIsdata analyticsreporting

Soft Skills

leadershipstrategic planningoperational strategycommunicationpartnershipmeasurementoptimization