Entrepreneur in Residence – Vico Lead
Vicoland
Growth Marketing Manager
Trimble Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Gain a deep understanding of our target market, product portfolio, and customer landscape
- Develop comprehensive campaign strategies and execution plans for the defined target audience across the entire buyer's journey
- Plan and run marketing campaigns aimed at engaging customers and prospects to generate leads
- Develop nurturing and follow-up strategies to drive leads through the sales funnel
- Select appropriate communication channels (organic and paid) to generate demand among the defined target audience
- Develop comprehensive digital advertisement strategies, tailored to target audiences and campaign goals, and work with our internal ad specialists to execute ad campaigns
- Continuously research and evaluate new marketing tools and technologies to attract prospects, as well as innovate with new methods and creative ideas to capture current demand
- Collaborate closely with product marketing, product management, the sales and BDR department to ensure accurate messaging and targeting of the right accounts
- Work with the Content & Creative team to develop and manage all digital assets including websites, landing pages, emails, postings, and ads
- Analyze lead conversion processes and funnel performance to identify bottlenecks and opportunities for optimization (with support of our Marketing Operations and Analytics team)
- Define campaign KPIs, analyze their performance, and adjust strategies accordingly
Requirements
- Proven experience in demand generation, performance, or growth marketing within the B2B SaaS industry
- Strong project management skills to execute campaigns from inception to completion
- Expertise in both digital and non-digital lead generation techniques
- Copywriting skills and a passion for creating a delightful brand experience at all customer touchpoints
- Experience in developing and managing marketing budgets
- Fluent in business English
- Open-minded, able to work efficiently in diverse teams and with external vendors, and self-motivated
- Nice-to-have: Experience in running Google Ads and/or LinkedIn Ads in B2B environment
- Experience in managing ABM campaigns and experience with 6Sense and/or DemandBase
- Experience with enhancing your campaign performance with AI or proactively leveraging AI tools in an innovative way
Benefits
- Join a Values-Driven Team: Belong, Grow, Innovate
- Opportunities for professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationperformance marketinggrowth marketinglead generation techniquescopywritingmarketing budget managementABM campaignscampaign KPIsdigital advertisement strategiesfunnel performance analysis
Soft skills
project managementcommunicationcollaborationopen-mindednessself-motivationteamworkcreativityanalytical thinkingadaptabilitycustomer experience focus
