Growth Marketing
O.XYZ
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Web3
About the role
- Own the end-to-end growth strategy for OhChat across paid, organic, referral, and lifecycle channels.
- Design and run high-impact acquisition campaigns across paid social, search, influencer, and affiliate.
- Optimise conversion funnels and onboarding flows, using A/B testing and data insights to drive improvements.
- Build and manage retention strategies through CRM, email, push, and loyalty initiatives.
- Partner with product and design to implement growth experiments on the platform.
- Develop attribution models and dashboards to track CAC, LTV, retention, churn, and ROI.
- Collaborate with social, content, and creator teams to amplify campaigns and integrate growth loops.
- Stay ahead of growth marketing trends, consumer behaviour shifts, and new channel opportunities.
Requirements
- Minimum 5+ years’ experience in growth, performance, or lifecycle marketing with consumer-facing products.
- Proven success in scaling user bases through multi-channel acquisition and retention strategies.
- Expertise across paid acquisition platforms (Meta, TikTok, Google, etc.) and CRM/lifecycle tools.
- Strong analytical mindset with experience using data to guide decision-making and optimise performance.
- Ability to balance creative experimentation with disciplined, metrics-driven growth.
- Comfortable working in a high-growth startup environment with autonomy and ownership.
- Bonus: Experience in the creator economy, entertainment, or Web3.
Benefits
- Flexible working hours and location
- Competitive salary with strong progression opportunities
- Pension scheme and employee perks
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth strategyacquisition campaignsA/B testingconversion funnelsretention strategiesattribution modelsdata insightsmetrics-driven growthuser base scalingperformance optimisation
Soft skills
analytical mindsetcreative experimentationautonomyownershipcollaboration