Tried and True Media

Direct Response Copywriter – Producer

Tried and True Media

full-time

Posted on:

Location Type: Remote

Location: CaliforniaIllinoisUnited States

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Salary

💰 $72,000 - $96,000 per year

About the role

  • You will write video ad scripts for clients’ offers, comprising 60% of work.
  • You will produce the ad (from script to launch), providing clear instructions on your ad’s vision.
  • Monitor ad performance and develop ways to optimize results, akin to an “ad scientist.”

Requirements

  • Minimum 2 years of Health & Wellness Copywriting Experience - This is a must.
  • VSL Writing Experience (preferred) – Exposure writing leads, CTAs, closes and other high-leverage VSL elements that move the needle on conversion rate and AOV.
  • English Speaker – You have excellent English skills, with top-notch speaking and (of course) writing abilities.
  • Passionate About Copy – In total awe of and in love with copywriting, appreciating the genius in it, obsessing over every word, phrase, sentence and paragraph.
  • Constant Upskilling – Relentlessly works to improve copywriting abilities, studying courses, mentoring with senior writers, deconstructing ads, etc. all to perfect your craft.
  • Ownership Mindset – Takes extreme pride in submitting high-quality work that’s on time, on spec, been double checked, meeting all compliance guidelines, etc.
  • Contributes Ideas – Ability to formulate strong ideas and articulate them easily and clearly to others to get feedback and make the ideas even stronger.
Benefits
  • Access to Data – Access to the same performance data as everyone else so you can instantly see how your copy performs, detect patterns and gain insights.
  • Shared Learnings – Participation in our weekly Best Ads call wherein we review the top performers to see what’s working, or not, for everyone else, accelerating your learning.
  • Clear Feedback / Mentoring – You’ll be given clear feedback on your scripts and routine mentoring sessions to ensure you continually upskill and develop your craft.
  • Subject Variety – You’ll be given a huge variety of subject matter to write about, with a mix of clients who have a mix of offers in your assigned cell, rotating to other cells over time.
  • Career Progression – Your success determines how fast your income progresses… there is no mandated bureaucratic waiting period; only success matters. Prove yourself and your skills and, as the need arises as the agency grows, you could be next in line to jump into a more senior role.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Health & Wellness CopywritingVSL WritingAd Script WritingAd Performance MonitoringAd Optimization
Soft Skills
Excellent English SkillsCopywriting PassionConstant UpskillingOwnership MindsetIdea Contribution