Tried and True Media

Graphics Designer

• Design high-converting static ad creatives using image assets and copy
• Build light motion graphics like animated text, emojis, end cards, CTA elements, and graphic overlays
• Create GFX for video ads that support storytelling and maximize viewer retention
• Optimize layouts, colors, and text treatments to reflect trends and improve performance
• Repurpose creatives across different formats, platforms, and aspect ratios
• Collaborate with editors, copywriters, and producers to refine and improve creative based on performance data
• Deliver clean, organized files with excellent self-QA practices
• Maintain a fast turnaround speed and be available during 9am–6pm EST
• Independently create visually compelling, conversion-optimized creative from copy-driven briefs

Freelance Graphic Designer, Paid Social Ads

Social Media Manager

• Own campaigns end-to-end including media buying, strategy, creative briefs and conversion funnels
• 25% analysis of campaign/ad/account data to identify insights
• 20% strategy to identify new opportunities and tests
• 50% execution configuring, managing, optimizing campaigns across paid social accounts
• 5% creative collaboration and brief creation for creative team
• Manage large-scale ad spend (potentially $1.5M–$2M/month) with discipline and organization

Freelance Graphic Designer, Paid Social Ads

Traffic Manager, Social Media Buyer