Senior Director of Sales & Marketing

Sr. Director of Sales & Marketing for Tried and True Media, a performance marketing agency focused on DTC brands.

Posted 5/9/2026full-timeRemote • 🇵🇦 PanamaSenior💰 $125,000 - $150,000 per yearWebsite

Key responsibilities & impact

Own TNT's full revenue acquisition motion: marketing strategy, sales pipeline, partnerships, and the systems that connect them.
Run the marketing function end-to-end: strategy, some execution, and team management
Manage and develop the marketing associate, with capacity to grow the team as pipeline scales.
Build, test, and scale inbound lead gen channels
Run outbound prospecting motions targeting qualified DTC supplement and health/wellness brands
Own the CRM stack (CRM Done Better / GoHighLevel) and the data flowing through it
Develop and manage agency partnerships (referral partners, complementary service providers, communities, event sponsors)

What you’ll need

5+ years in performance marketing, with hands-on experience running paid media on Meta and/or YouTube at meaningful spend
Demonstrated track record building or scaling a B2B marketing function — ideally in an agency, SaaS, or services environment selling to DTC operators
Strong sales operations chops: pipeline management, CRM hygiene, attribution thinking
Experience managing direct reports and developing junior marketers
Comfort with data and frameworks — able to build a model, read a dashboard, and turn pattern recognition into strategy
Sharp writer and editor; the role generates a lot of customer-facing copy
Bias toward ROI-driven decisions and high-leverage activity over busywork

Comp & perks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingpaid mediapipeline managementCRM hygieneattributiondata analysiscopywritinglead generationinbound marketingoutbound prospecting

Soft Skills

team managementleadershipstrategic thinkingpattern recognitioncommunicationwritingeditingdecision-makingorganizational skillsmentorship