Tried and True Media

Senior Director, Media Planning – Buying

Tried and True Media

full-time

Posted on:

Location Type: Remote

Location: California • Illinois • United States

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Job Level

Senior

About the role

  • Define the overarching media planning and buying strategy for the agency
  • Serve as a thought leader on the evolving media landscape
  • Manage, mentor, and inspire a team of Traffic Managers
  • Own the performance metrics of all managed campaigns
  • Act as a senior client contact for all media-related discussions

Requirements

  • 10+ years of progressive experience in media planning and buying
  • 8+ years of experience managing, mentoring, and scaling a paid media team (4+ direct reports)
  • Proven history of managing and scaling annual media budgets exceeding $20M+
  • Deep, hands-on expertise in key platforms, including: Meta Ads Manager (Facebook/Instagram), Google Ads, and TikTok Ads
  • Expert understanding of the e-commerce full-funnel, customer journey mapping, and the relationship between media, creative, site conversion, and LTV.
  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.
Benefits
  • Full benefits package
  • Unlimited Flexible Time Off
  • Paid Holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media planningmedia buyingcampaign managementcustomer journey mappingperformance metricse-commercebudget management
Soft Skills
leadershipmentoringteam managementstrategic thinkingclient communication