Trial Library

Marketing Manager – Product & Growth

Trial Library

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $145,000 - $155,000 per year

About the role

  • Own how Trial Library shows up in the market — what we say, to whom, and why it lands.
  • Develop and maintain positioning and messaging frameworks for Trial Library's AI platform, tailored to distinct audiences: community oncology sites, patients, and industry/pharma partners
  • Translate complex product capabilities and clinical outcomes data into clear, compelling narratives that resonate with healthcare decision-makers
  • Lead go-to-market planning for new product launches and feature releases — coordinating across product, partnerships, and design to ensure aligned, timely execution
  • Build competitive intelligence capabilities: monitor the clinical trial enrollment landscape, track how competitors position themselves, and continuously sharpen Trial Library's differentiation
  • Develop ROI and outcomes storytelling for customer-facing materials, case studies, and investor narratives
  • Create and maintain sales enablement materials — one-pagers, pitch decks, objection-handling guides, and battlecards — that empower the Provider Partnerships team to communicate Trial Library's value confidently and consistently
  • Drive awareness, demand, and platform adoption across our target audiences in community oncology.
  • Own lead generation strategy and execution across multiple channels — digital campaigns, email nurture programs, LinkedIn, and event marketing — with a focus on measurable outcomes
  • Build and optimize multi-channel campaigns that move prospects through the funnel, from awareness to activated partnership
  • Manage our Trial Library Network Digest newsletter and social content program to position Trial Library as a trusted, knowledgeable partner in community oncology
  • Develop audience segmentation and lifecycle marketing strategies that nurture prospects and retain existing partners
  • Track, report, and optimize marketing performance using data — set KPIs, analyze channel activity, and make clear recommendations on where to invest and where to cut
  • Establish Trial Library as a credible, visible, and trusted brand in the clinical trial and oncology ecosystem.
  • Manage end-to-end conference and event strategy — identify the right opportunities, coordinate logistics and vendors, create event materials with our design team, execute on-site presence, and systematically follow up with leads post-event
  • Support virtual events including webinars and lunch-and-learns with community oncology sites and industry partners
  • Produce thought leadership content — articles, implementation guides, and case studies — that builds credibility with healthcare audiences and drives inbound interest
  • Maintain a consistent brand voice and visual identity across all channels, in close collaboration with our design team
  • Build scalable marketing systems and processes — content libraries, campaign templates, tracking frameworks — that grow with the company

Requirements

  • 4+ years of experience in healthcare marketing — life sciences, health tech, payer, or provider-facing — with a clear track record of both strategy and execution
  • Demonstrated product marketing experience: you've owned messaging frameworks, built positioning for complex products, and created materials that actually moved deals forward
  • Strong storytelling skills with a portfolio showing your ability to translate technical or clinical concepts into compelling narratives for non-technical audiences
  • Proven lead generation experience across multiple channels, with measurable results you can speak to
  • Experience managing conference and event marketing end-to-end: planning, vendor coordination, on-site execution, and post-event follow-up
  • Self-starter who thrives without a playbook — you identify what needs to happen and make it happen
  • Excellent project management, communication, and analytical skills
  • Working knowledge of marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Marketo, Mailchimp, or similar)
  • Bachelor's degree in business, marketing, communications, or related field
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
healthcare marketingproduct marketinglead generationstorytellingevent marketingaudience segmentationlifecycle marketingdata analysiscampaign optimizationcompetitive intelligence
Soft Skills
project managementcommunicationanalytical skillsself-startercollaborationstrategic thinkingcreativityadaptabilityproblem-solvingattention to detail