Traversal

Account Executive

• Drive the end-to-end sales process, from strategic outbound prospecting and qualification to complex contract negotiation and closing
• Develop messaging and collateral that clearly translates Traversal’s agentic observability value into business outcomes for technical buyers.
• Work closely with our Sales Engineering team to execute deep-dive demos and technical deep dives.
• Act as the voice of the customer, relaying field insights to Product and Engineering to help shape roadmap direction.
• Represent Traversal with credibility when engaging with SREs, platform teams, and C-suite executives.

Enterprise Account Executive

Events

• Own Traversal’s events and field marketing strategy across corporate events, sponsored trade shows, roadshows, workshops, and regional programs.
• Plan and execute world-class events from concept through completion, including timelines, budgets, vendors, logistics, and on-site execution.
• Develop and run field marketing programs that drive opportunity generation and accelerate pipeline in partnership with Sales.
• Collaborate cross-functionally with Product Marketing, Demand Gen, BDR, and Sales to align goals, messaging, and execution.
• Measure, analyze, and report on event and field marketing performance, including pipeline impact and ROI.
• Continuously test, iterate, and improve programs based on performance data and field feedback.

Enterprise Account Executive

Head of Events, Field Marketing