Own Traversal’s events and field marketing strategy across corporate events, sponsored trade shows, roadshows, workshops, and regional programs.
Plan and execute world-class events from concept through completion, including timelines, budgets, vendors, logistics, and on-site execution.
Develop and run field marketing programs that drive opportunity generation and accelerate pipeline in partnership with Sales.
Collaborate cross-functionally with Product Marketing, Demand Gen, BDR, and Sales to align goals, messaging, and execution.
Measure, analyze, and report on event and field marketing performance, including pipeline impact and ROI.
Continuously test, iterate, and improve programs based on performance data and field feedback.

Requirements

5+ years of experience in corporate events, field marketing, or integrated B2B marketing at a high-growth technology company.
Proven experience executing events and programs for technical and executive audiences.
Experience executing events at developer focused trade shows and/or cloud conferences (AWS, GCP, Azure, etc.).
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Data-driven mindset with experience forecasting, measuring, and optimizing program performance.
Willingness to travel up to 30–40% as programs required.

Benefits

Competitive compensation
Startup equity
Health insurance
Flexible time off
In-office snacks

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

event planningfield marketingB2B marketingproject managementdata analysisperformance measurementprogram optimizationbudget managementlogistics managementpipeline generation

Soft Skills

collaborationcommunicationstrategic thinkingproblem-solvingadaptabilityleadershiptime managementattention to detailcreativitydata-driven mindset