Trakto

Marketing

• Social Media Management: Responsible for creating, scheduling, and publishing content for Trakto's social media channels (Instagram, Facebook, X, LinkedIn, etc.), ensuring brand consistency and audience engagement. This includes interacting with followers, monitoring metrics, and adapting strategies based on results.
• Ideation and Marketing Campaigns: Actively contribute creative and innovative ideas for marketing campaigns, promotions, and initiatives aimed at growing the user base and increasing brand visibility.
• YouTube Content Production: Create briefs and scripts for videos on Trakto's YouTube channel, collaborating in the production of tutorials, design tips, success stories, and other formats that add value to the audience. This involves researching relevant topics and keeping up with market trends.
• Go-to-Market (GTM) Campaigns: Support the planning and execution of marketing campaigns for the launch of new products or features, or for entry into new markets. This may include creating communication materials, coordinating with sales teams, and analyzing campaign performance.
• Marketing and Content Production Support: Manage various day-to-day marketing activities, such as creating graphic materials (using the Trakto platform), organizing online events, analyzing marketing data, and other tasks that contribute to the success of the team's initiatives.

Marketing and Content Analyst