Trail Life USA

Marketing

• Co-lead Growth strategy alongside the Director of Audience Engagement, Sales & Events.
• Lead brand, marketing, and media priorities across the Growth division.
• Ensure Trail Life’s message, presentation, and market-facing alignment are clear and consistent.
• Oversee brand standards, creative direction, and campaign alignment across channels.
• Lead campaign development, messaging alignment, and promotion strategy.
• Oversee media, content, and platform priorities, including publications, podcast development, and digital support.
• Guide website strategy from the Growth side, including content priorities, campaign support, and user journey recommendations.
• Align creative, communications, and media efforts around Growth priorities and seasonal initiatives.
• Partner with the audience engagement side to ensure campaigns and messaging support participation, events, sales activity, and next-step movement.
• Lead and support the Brand, Marketing & Media team, including execution, narrative, creative, and digital media functions.
• Help surface performance insights related to campaigns, media, platforms, and brand engagement.
• Contribute to shared planning, quarterly learning, and ongoing improvement across the Growth flywheel.

National Director of Brand, Marketing, Media