Trail Life USA

Communications

• Collaborate with and take assignments from Communications Schedule Manager, as well as Marketing.
• Develop high-quality, engaging, and persuasive copy for a variety of channels, including websites, emails, social media, blogs, print materials, TLC Announcements, Leaders Digest, any other messaging in TLC or from the HO in Campfire, press releases, op-eds, annual report, video scripts, Basecamp content, SMS campaigns, HSG/ARRG updates, grants, donor letters, and more.
• Work closely with marketing, field operations, and other department representatives to understand project requirements, target audience, and messaging goals.
• Collaborate weekly with Public Relations firm or personnel to make sure communications are as effective as possible.
• Collaborate with graphic designers, artists, and other creative team members to ensure cohesive and visually appealing communications.
• Conduct thorough research to understand industry trends, competitor activities, and audience preferences.
• Edit and proofread content to ensure accuracy, clarity, and consistency in tone and style.
• Maintain a strong awareness of SEO best practices and integrate keywords effectively to enhance content visibility and engagement.
• Manage multiple projects simultaneously, ensuring timely delivery of high-quality copy that meets project specifications and deadlines.
• Stay up-to-date with industry trends and continuously seek ways to improve and innovate the company's content strategies.
• Monitor Campfire and Facebook throughout the week.
• Identify story leads and conduct interviews, research as needed.
• Collaboratively develop written content for Annual Report.

National Communications Manager

Marketing

• Co-lead Growth strategy alongside the Director of Audience Engagement, Sales & Events.
• Lead brand, marketing, and media priorities across the Growth division.
• Ensure Trail Life’s message, presentation, and market-facing alignment are clear and consistent.
• Oversee brand standards, creative direction, and campaign alignment across channels.
• Lead campaign development, messaging alignment, and promotion strategy.
• Oversee media, content, and platform priorities, including publications, podcast development, and digital support.
• Guide website strategy from the Growth side, including content priorities, campaign support, and user journey recommendations.
• Align creative, communications, and media efforts around Growth priorities and seasonal initiatives.
• Partner with the audience engagement side to ensure campaigns and messaging support participation, events, sales activity, and next-step movement.
• Lead and support the Brand, Marketing & Media team, including execution, narrative, creative, and digital media functions.
• Help surface performance insights related to campaigns, media, platforms, and brand engagement.
• Contribute to shared planning, quarterly learning, and ongoing improvement across the Growth flywheel.

National Communications Manager

National Director of Brand, Marketing, Media