National Communications Manager

Trail Life USA

National Communications Manager creating compelling communications for various channels at Trail Life USA. Collaborating with teams to enhance engagement and maintain brand voice while following SEO best practices.

Posted 7/26/2026full-timeBelton • South Carolina • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content creation across various channels, including social media, websites, and print materials, while maintaining a strong understanding of SEO best practices and data analytics to inform content strategies.

Highest-signal resume keywords

Content CreationSEO Best PracticesData AnalyticsProject ManagementCollaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingEditingProofreadingResearchDigital MarketingSocial Media ManagementContent StrategyAudience AnalysisMessaging DevelopmentGrant Writing

Soft Skills

CommunicationCreativityAttention to DetailTime ManagementTeam Collaboration

Tools & Technologies

BasecampCampfireSocial Media PlatformsEmail Marketing ToolsContent Management Systems

Industry Keywords

Content MarketingPublic RelationsEngagement StrategiesCompetitor AnalysisMessaging Goals

About the role

Key responsibilities & impact

Collaborate with and take assignments from Communications Schedule Manager, as well as Marketing.
Develop high-quality, engaging, and persuasive copy for a variety of channels, including websites, emails, social media, blogs, print materials, TLC Announcements, Leaders Digest, any other messaging in TLC or from the HO in Campfire, press releases, op-eds, annual report, video scripts, Basecamp content, SMS campaigns, HSG/ARRG updates, grants, donor letters, and more.
Work closely with marketing, field operations, and other department representatives to understand project requirements, target audience, and messaging goals.
Collaborate weekly with Public Relations firm or personnel to make sure communications are as effective as possible.
Collaborate with graphic designers, artists, and other creative team members to ensure cohesive and visually appealing communications.
Conduct thorough research to understand industry trends, competitor activities, and audience preferences.
Edit and proofread content to ensure accuracy, clarity, and consistency in tone and style.
Maintain a strong awareness of SEO best practices and integrate keywords effectively to enhance content visibility and engagement.
Manage multiple projects simultaneously, ensuring timely delivery of high-quality copy that meets project specifications and deadlines.
Stay up-to-date with industry trends and continuously seek ways to improve and innovate the company's content strategies.
Monitor Campfire and Facebook throughout the week.
Identify story leads and conduct interviews, research as needed.
Collaboratively develop written content for Annual Report.

Requirements

What you’ll need

A bachelor's degree in a related field from an accredited college or university is required.
Experience in content creation for social media platforms and digital marketing campaigns.
Understanding of data analytics and the ability to interpret data to inform content strategies.

Benefits

Comp & perks

Flexible work arrangements