National Director of Brand, Marketing, Media

Trail Life USA

Co-leading divisional strategy and ensuring brand alignment at Trail Life USA. Overseeing marketing priorities with a mission-driven focus for growth division.

Posted 6/20/2026full-timeBelton • South Carolina • 🇺🇸 United StatesLead💰 $80,000 per yearWebsite

About the role

Key responsibilities & impact

Co-lead Growth strategy alongside the Director of Audience Engagement, Sales & Events.
Lead brand, marketing, and media priorities across the Growth division.
Ensure Trail Life’s message, presentation, and market-facing alignment are clear and consistent.
Oversee brand standards, creative direction, and campaign alignment across channels.
Lead campaign development, messaging alignment, and promotion strategy.
Oversee media, content, and platform priorities, including publications, podcast development, and digital support.
Guide website strategy from the Growth side, including content priorities, campaign support, and user journey recommendations.
Align creative, communications, and media efforts around Growth priorities and seasonal initiatives.
Partner with the audience engagement side to ensure campaigns and messaging support participation, events, sales activity, and next-step movement.
Lead and support the Brand, Marketing & Media team, including execution, narrative, creative, and digital media functions.
Help surface performance insights related to campaigns, media, platforms, and brand engagement.
Contribute to shared planning, quarterly learning, and ongoing improvement across the Growth flywheel.

Requirements

What you’ll need

Any combination of education and experience equivalent to graduation from an accredited college or university with an associate’s degree in a related field required.
7+ years of progressive marketing leadership experience, including at least 5 years in executive roles.
Proven ability to lead multidisciplinary teams and execute brand strategy in a mission-driven environment.
Expertise in brand development, digital marketing, campaign management, and cross-platform storytelling.
Excellent written and verbal communication skills; persuasive and inspiring.
Experience in nonprofit, faith-based, or cause-driven marketing preferred.
Familiarity with CRM systems, digital ad platforms, content management systems, and analytics dashboards preferred.
Background working with or marketing to churches, men's ministries, or family-based organizations preferred.

Benefits

Comp & perks

Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand developmentdigital marketingcampaign managementcross-platform storytellingmarketing strategycontent prioritiesuser journey recommendationsperformance insightscreative directionmedia alignment

Soft Skills

leadershipcommunicationpersuasive skillsinspiring otherscollaborationstrategic thinkingteam managementproblem-solvingadaptabilityplanning