TRACTIAN

Marketing

• Execute localized marketing strategies and tactics to drive brand awareness, lead generation, and sales pipeline growth.
• Plan and manage events, including trade shows, webinars, in-person activations, and strategic partnerships.
• Work cross-functionally with Sales, Product Marketing, and Demand Generation to ensure alignment and maximize impact of field marketing initiatives.

Field Marketing Specialist

Analytics Engineer

• Develop and maintain scalable data pipelines and ETL processes to transform raw data into usable formats.
• Design, implement, and optimize data models to support reporting and analytical needs.
• Collaborate with business stakeholders to understand business requirements and translate them into technical specifications.
• Ensure data quality and consistency across various sources by implementing data validation and cleansing techniques.
• Work with cloud-based data warehouses and analytics platforms to manage and store large datasets.
• Monitor and troubleshoot data pipelines to ensure reliable and timely delivery of data.
• Document data processes, workflows, and best practices to enhance team knowledge and efficiency.
• Create dashboards as data products as internal or external products

Data Engineer

• Develop and maintain scalable data pipelines and ETL processes.
• Design, implement, and optimize existing data extraction and loading processes with adequate data engineering design patterns.
• Lead data engineering reliability and observability, increasing analytics team awareness of the data flow processes before it becomes an issue.
• Collaborate with backend and analytics engineers in a holistic data engineering process, loading data accordingly with the technical requirements.
• Ensure data quality and consistency across various sources by implementing data validation and cleansing techniques.
• Work with cloud-based data warehouses and analytics platforms to manage and store large datasets.
• Monitor and troubleshoot data pipelines to ensure reliable and timely delivery of data.
• Document data processes, workflows, and best practices to enhance team knowledge and efficiency.
• Create dashboards as data products as internal

Senior Data Engineer

Content Marketing Manager

• Develop and execute social media strategies that increase brand awareness, engagement, and support marketing and sales goals.
• Own and manage all Tractian US organic social media channels, ensuring a consistent voice, positioning, and adherence to brand standards across platforms.
• Create, curate, and manage content across formats including written posts, visuals, short-form video, campaigns, and other social-first assets.
• Lead blog content creation for the US market by owning the editorial calendar; writing, editing, and publishing high-quality, SEO-friendly content; and partnering closely with the SEO Manager on topic planning, keyword strategy, content structure, and publishing cadence.
• Collaborate on long-form content initiatives such as ebooks, whitepapers, guides, and pillar content by supporting content strategy, research, writing, and promotion across channels.
• Monitor, engage with, and respond to online communities to foster meaningful conversations that support lead generation and sales.
• Develop and expand community and influencer outreach by identifying and managing partnerships that grow reach, credibility, and engagement.
• Track, analyze, and report on performance metrics across social, blog, and content initiatives, using insights to continuously refine strategy.
• Collaborate closely with Sales and GTM/Product Marketing teams to align messaging, support campaigns, and monitor how Tractian is positioned in the market.
• Contribute to the development and growth of the marketing department by bringing new ideas, testing new formats, and helping define best practices for social and content at Tractian.

Social and Content Marketer

Field Engineer

• As a Field Engineer, you will be the face of our company at client locations, responsible for installing our products, providing on-site support, and ensuring their long-term success.
• Your role blends technical expertise and customer service skills to deliver smooth setup, maintenance, and troubleshooting of our solutions while fostering strong client relationships and technical reliability.
• You will also independently evaluate customer environments, design sensor implementation plans, and lead the technical strategy for installations, directing onsite resources to execute projects effectively and at scale.

Analyst

• Lead TRACTIAN’s customer compliance and HSE programs by managing pre-sales and mobilization requirements.
• Build scalable documentation and approval workflows, ensuring field teams are fully prepared for safe, compliant installations.
• Strengthen the safety foundation by developing practical SOPs, JSA and risk assessment templates, toolbox standards, and PPE expectations suited for industrial environments.
• Drive incident reporting, investigations, corrective actions, audits, and key HSE metrics that improve operational performance.
• Translate OSHA expectations and customer requirements into simple, field-ready processes that accelerate deployments, reduce risk, and uphold TRACTIAN’s reputation for safety and reliability.

HSE Analyst – Health, Safety & Environmental

Growth Marketing

• Own Tractian’s growth strategy and the core systems that power our go-to-market (GTM) engine in Brazil.
• Lead the teams for Paid Media, Web Development, SEO, Content, Lifecycle, Digital Marketing, and Inbound Pre-Sales.
• Design and scale the programs, technology stack, and data infrastructure that generate a qualified pipeline, optimize CAC, and drive measurable new-logo and revenue growth.
• Work closely with the Marketing Director, CEO, and Sales leadership to ensure alignment on growth strategies.
• Build clear reporting for CAC, pipeline, revenue attribution, and experiment results.
• Manage the Inbound Pre-Sales team to improve response times, lead qualification, and handoff quality.

Head of Growth

• Develop creatives for paid channels (Meta, Google, LinkedIn) with a strong focus on testing hypotheses and improving CAC and CVR.
• Plan and execute A/B and multivariate tests for ads, creative concepts, headlines, CTAs, formats, and messaging.
• Build creative frameworks and testing matrices to scale winners and retire underperformers quickly.
• Design and optimize landing pages with a conversion-first mindset, using data from heatmaps, analytics, and funnel behavior.
• Develop visual and structural templates for lifecycle emails, nurturing flows, and outbound sequences.
• Create testable design hypotheses based on data. Prioritize experiments using impact vs. effort and performance goals.
• Collaborate with Performance Marketing, Growth, and Product Marketing teams to design, launch, and analyze tests.
• Document learnings and build a growing library of insights to scale across regions.
• Maintain a performance-focused design system that supports rapid iteration without sacrificing quality.
• Work with PMM and Paid Media on messaging frameworks and creative angles per segment, industry, or channel.