TRACTIAN

Global Head of Product Marketing

TRACTIAN

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Define and execute the company's global product marketing strategy, ensuring positioning, messaging, and go-to-market motion are aligned with business objectives and revenue targets.
  • Lead and grow a high-performing PMM team, setting standards for output quality, establishing clear priorities, and creating the conditions for the function to scale.
  • Own the narrative, from category positioning to product-level messaging, ensuring Tractian communicates a consistent, compelling story across every market and audience.
  • Partner with Sales to build the enablement infrastructure that moves deals: pitch materials, competitive intelligence, battlecards, and segment-specific assets that actually get used in the field.
  • Drive go-to-market for product launches, working across Product, Sales, and Growth to bring new capabilities to market with clarity, speed, and commercial impact.
  • Translate market and competitive intelligence into strategic recommendations that inform product direction, pricing, and expansion priorities.
  • Partner with CS and Account Management to build the post-sale marketing motion, references, case studies, expansion plays, and advocacy programs that drive retention and upsell.

Requirements

  • 8+ years in B2B SaaS product marketing, with at least 3 years leading a PMM team or function
  • Demonstrated track record of owning enterprise GTM strategy end-to-end, from positioning to pipeline impact
  • Experience leading product launches at scale across multiple market segments or geographies
  • Deep sales enablement experience: has built commercial assets that moved deals, not just content libraries
  • Strong people leader with the ability to manage diverse functions under one coherent operating model
  • Comfortable with ambiguity and fast pace; knows how to set priorities when everything feels urgent
  • US-based with the ability to operate across time zones for Latam alignment.
Benefits
  • Competitive Salary
  • Premium Medical, Dental, and Vision Coverage
  • Paid Time Off (PTO): 15 Days
  • 401(k) Retirement Plan
  • Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
  • Gympass Membership - Access a wide range of gyms and training programs.
  • Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
  • Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS product marketinggo-to-market strategyproduct launchessales enablementcompetitive intelligencemarket positioningpricing strategypipeline impactcase studiesadvocacy programs
Soft Skills
leadershipteam managementstrategic thinkingprioritizationcommunicationadaptabilitycollaborationproblem-solvingoperational efficiencycustomer focus