Global Head of Product Marketing

TRACTIAN

Global Head of Product Marketing at Tractian, leading the product marketing strategy for B2B SaaS solutions. Overseeing messaging, launches, and sales enablement within a dynamic team environment.

Posted 4/20/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Define and execute the company's global product marketing strategy, ensuring positioning, messaging, and go-to-market motion are aligned with business objectives and revenue targets.
Lead and grow a high-performing PMM team, setting standards for output quality, establishing clear priorities, and creating the conditions for the function to scale.
Own the narrative, from category positioning to product-level messaging, ensuring Tractian communicates a consistent, compelling story across every market and audience.
Partner with Sales to build the enablement infrastructure that moves deals: pitch materials, competitive intelligence, battlecards, and segment-specific assets that actually get used in the field.
Drive go-to-market for product launches, working across Product, Sales, and Growth to bring new capabilities to market with clarity, speed, and commercial impact.
Translate market and competitive intelligence into strategic recommendations that inform product direction, pricing, and expansion priorities.
Partner with CS and Account Management to build the post-sale marketing motion, references, case studies, expansion plays, and advocacy programs that drive retention and upsell.

Requirements

What you’ll need

8+ years in B2B SaaS product marketing, with at least 3 years leading a PMM team or function
Demonstrated track record of owning enterprise GTM strategy end-to-end, from positioning to pipeline impact
Experience leading product launches at scale across multiple market segments or geographies
Deep sales enablement experience: has built commercial assets that moved deals, not just content libraries
Strong people leader with the ability to manage diverse functions under one coherent operating model
Comfortable with ambiguity and fast pace; knows how to set priorities when everything feels urgent
US-based with the ability to operate across time zones for Latam alignment.

Benefits

Comp & perks

Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO): 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS product marketinggo-to-market strategyproduct launchessales enablementcompetitive intelligencemarket positioningpricing strategypipeline impactcase studiesadvocacy programs

Soft Skills

leadershipteam managementstrategic thinkingprioritizationcommunicationadaptabilitycollaborationproblem-solvingoperational efficiencycustomer focus