Tovala

Full-stack Engineer

• Design, build, and maintain backend systems and services that support Tovala’s software products across web and mobile. Our current backend stack is Go and AWS, but we value your ability to learn and adapt over specific language experience.
• Own problems end-to-end. You’ll scope work, make technical decisions, implement solutions, and see them through to production. You won’t wait to be handed a spec.
• Use AI-assisted development tools and workflows as a core part of how you work. We expect you to have real experience here, whether that’s with tools like Cursor, Copilot, Claude Code, or similar, and to help shape how the broader team adopts these practices.
• Work across the stack when the situation calls for it. While your depth is in backend engineering, you’re comfortable contributing to frontend work and aren’t boxed in by a single domain.
• Collaborate directly with stakeholders and other engineers to understand customer problems, define solutions, and make smart trade-offs between speed and quality.
• Contribute to architectural decisions and help evolve our technical approach as the team and product grow.
• Review code thoughtfully, both human-written and AI-generated, with an eye toward system-level coherence, maintainability, and performance.
• Mentor and support other engineers. Share what you know, raise the bar on engineering practices, and help create an environment where people do their best work.

Senior Software Engineer

Brand Designer

• Create on-brand, engaging visual experiences across print & digital channels
• Leverage conceptual thinking and visual storytelling to solve complex business problems
• Execute design projects from concept to delivery, working closely with cross-functional collaborators and managing stakeholders
• Present your work to internal stakeholders using your strong verbal communication skills to compellingly and enthusiastically convey the work, the thinking behind it, and how it answers the brief
• Collaborate with copywriters to create on-brand messaging for all digital assets
• Overseeing our menu photography, collaborating directly with our photographer and food stylist
• Foster curiosity and bring new ideas and inspiration to the table that contributes the company at large
• Work independently, collaboratively, prioritize accordingly, and iterate quickly
• Reporting to the Senior Design Manager, you will serve as a reliable collaborator

Performance Marketing

• Building, managing, and scaling Meta campaigns end-to-end, from account structure and audience strategy to bid optimization and budget allocation
• Running a structured weekly testing cadence across creative, audiences, and placements to continuously improve performance
• Briefing the in-house creative team on what's resonating in-market, writing short creative briefs, and helping source new assets economically
• Analyzing campaign performance data to surface trends, form hypotheses, and make budget recommendations to hit acquisition targets
• Working within our internal attribution system to understand true channel performance beyond platform-reported metrics
• Identifying opportunities to improve conversion rates across the customer acquisition funnel
• Communicating performance results and strategic recommendations to your manager and key stakeholders
• Staying current on Meta platform changes, algorithm updates, and emerging best practices
• Exploring expansion opportunities into additional paid social and digital channels (e.g., TikTok, Applovin, Reddit) as the role evolves

Senior Software Engineer

Brand Designer

Growth Marketing Manager, Paid Social