Tomorrow Education Group

Manager

• Responsible for the strategic development of our Google Ads accounts across multiple education brands
• Develop and scale Search, Performance Max and other Google campaigns across complex lead-generation funnels
• Manage substantial advertising budgets with a focus on efficiency, scalability and long-term profitability
• Identify new growth levers based on search behavior, market potential and performance data
• Continuously improve account structures, campaign architectures and bidding approaches
• Optimize and advance our Smart Bidding strategies using high-quality conversion signals
• Develop concepts for value-based bidding and evaluate different conversion stages along the funnel
• Analyze conversion lags, funnel bottlenecks and quality differences between campaigns, audiences and traffic sources
• Work closely with CRM, sales and data teams to improve lead and conversion quality
• Design and run tests to improve campaign and funnel performance
• Responsible for the quality of the data foundation within our Google marketing ecosystem
• Enhance tracking setups in Google Tag Manager, Google Analytics 4 and Google Ads
• Design and quality-assure Enhanced Conversions, Offline Conversion Imports and other measurement solutions
• Analyze tracking, attribution and data-quality issues and derive sustainable solutions
• Ensure a reliable data basis for Smart Bidding and automated optimization systems
• Identify and implement automation and AI opportunities within the SEA workflow
• Use modern AI tools to accelerate analyses, testing processes and operational workflows
• Evaluate new developments in Google Ads, measurement, AI and marketing automation
• Actively shape our future SEA and measurement strategy

Senior SEA & Tracking Manager

• Responsible for the strategic development of our Google Ads accounts across multiple education brands
• Development and scaling of Search, Performance Max and other Google campaigns across complex lead-generation funnels
• Management of significant advertising budgets with a focus on efficiency, scalability and long-term profitability
• Identification of new growth levers based on search behavior, market potential and performance data
• Continuous development of account structures, campaign architectures and bidding approaches
• Optimization and advancement of our Smart Bidding strategies based on high-quality conversion signals
• Development of concepts for value-based bidding and the evaluation of different conversion stages along the funnel
• Analysis of conversion lags, funnel bottlenecks and quality differences between campaigns, audiences and traffic sources
• Close collaboration with CRM, Sales and Data teams to improve lead and conversion quality
• Responsibility for the quality of the data foundation within our Google marketing landscape
• Further development of tracking setups in Google Tag Manager, Google Analytics 4 and Google Ads
• Analysis of tracking, attribution and data-quality issues and derivation of sustainable solutions
• Identification and implementation of automation and AI opportunities within the SEA workflow