Senior SEA & Tracking Manager

Tomorrow Education Group

Senior SEA & Tracking Manager at Tomorrow Education Group managing Google Ads accounts to drive performance in education sector. Focused on tracking optimization, campaign strategies, and AI tools.

Posted 6/22/2026full-time🇩🇪 GermanySenior💰 €60,000 - €75,000 per yearWebsite

About the role

Key responsibilities & impact

Responsible for the strategic development of our Google Ads accounts across multiple education brands
Development and scaling of Search, Performance Max and other Google campaigns across complex lead-generation funnels
Management of significant advertising budgets with a focus on efficiency, scalability and long-term profitability
Identification of new growth levers based on search behavior, market potential and performance data
Continuous development of account structures, campaign architectures and bidding approaches
Optimization and advancement of our Smart Bidding strategies based on high-quality conversion signals
Development of concepts for value-based bidding and the evaluation of different conversion stages along the funnel
Analysis of conversion lags, funnel bottlenecks and quality differences between campaigns, audiences and traffic sources
Close collaboration with CRM, Sales and Data teams to improve lead and conversion quality
Responsibility for the quality of the data foundation within our Google marketing landscape
Further development of tracking setups in Google Tag Manager, Google Analytics 4 and Google Ads
Analysis of tracking, attribution and data-quality issues and derivation of sustainable solutions
Identification and implementation of automation and AI opportunities within the SEA workflow

Requirements

What you’ll need

At least 6 years of hands-on experience building, managing and scaling Google Ads accounts
Proven success in managing and optimizing significant advertising budgets (ideally €500,000+ monthly budget)
Deep expertise in Google Search, Performance Max, Smart Bidding, audience strategies and Conversion Value Optimization
Several years of experience in lead-generation business models with complex, multi-stage funnels and long conversion cycles
Experience in an in-house role within a growth-oriented company, scale-up or digital business model
Demonstrable experience in developing and executing growth strategies for performance-driven business models
Strong analytical skills and the ability to translate complex relationships into concrete recommendations for action
Fluent German, both written and spoken
Proven experience independently designing, implementing and evolving cross-channel tracking architectures
Very good knowledge of Google Tag Manager (web & server-side), Google Analytics 4 and conversion tracking across multiple advertising platforms
Experience with server-side tracking, Consent Mode, Enhanced Conversions, Conversion APIs and first-party data strategies
Experience with offline conversion imports and CRM-based measurement setups
Ability to independently build and validate tracking and data flows between ad platforms, CRM, analytics and BI systems
Deep understanding of the impact of data quality, signal loss, attribution and conversion latencies on Smart Bidding systems
Experience in technical troubleshooting, quality assurance and documentation of complex tracking implementations
Nice to have: experience in the education, continuing education or EdTech sector
Experience with education voucher–funded business models
Experience with multi-stage lead-generation funnels and long conversion cycles
Experience in companies with complex CRM and sales processes; experience with HubSpot
Experience optimizing for quality-based offline conversions

Benefits

Comp & perks

Fully remote within Germany
Temporary remote work from elsewhere in Europe also possible (primary residence & work location must be Germany)
30 days of vacation per year
Flexible working hours and a high degree of autonomy
Attractive compensation package
Modern hardware and home-office equipment
Contribution to company pension scheme
Regular team and company events
Corporate benefits
€50 tax-free monthly benefit after the probationary period, which you can use flexibly regionally

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google AdsSearchPerformance MaxSmart BiddingConversion Value Optimizationlead-generationtracking architecturesdata flowstechnical troubleshootingquality assurance

Soft Skills

analytical skillscommunicationcollaborationproblem-solvingindependence