Senior SEA & Tracking Manager

Tomorrow Education Group

Senior SEA Manager optimizing multiple Google Ads accounts for educational brands. Collaborating with teams to enhance tracking and performance metrics.

Posted 7/7/2026full-timeMunich • 🇩🇪 GermanySenior💰 €60,000 - €75,000 per yearWebsite

About the role

Key responsibilities & impact

Responsible for the strategic development of our Google Ads accounts across multiple education brands
Develop and scale Search, Performance Max and other Google campaigns across complex lead-generation funnels
Manage substantial advertising budgets with a focus on efficiency, scalability and long-term profitability
Identify new growth levers based on search behavior, market potential and performance data
Continuously improve account structures, campaign architectures and bidding approaches
Optimize and advance our Smart Bidding strategies using high-quality conversion signals
Develop concepts for value-based bidding and evaluate different conversion stages along the funnel
Analyze conversion lags, funnel bottlenecks and quality differences between campaigns, audiences and traffic sources
Work closely with CRM, sales and data teams to improve lead and conversion quality
Design and run tests to improve campaign and funnel performance
Responsible for the quality of the data foundation within our Google marketing ecosystem
Enhance tracking setups in Google Tag Manager, Google Analytics 4 and Google Ads
Design and quality-assure Enhanced Conversions, Offline Conversion Imports and other measurement solutions
Analyze tracking, attribution and data-quality issues and derive sustainable solutions
Ensure a reliable data basis for Smart Bidding and automated optimization systems
Identify and implement automation and AI opportunities within the SEA workflow
Use modern AI tools to accelerate analyses, testing processes and operational workflows
Evaluate new developments in Google Ads, measurement, AI and marketing automation
Actively shape our future SEA and measurement strategy

Requirements

What you’ll need

At least 6 years of hands-on experience building, managing and scaling Google Ads accounts
Proven track record in managing and optimizing significant advertising budgets (ideally €500,000+ monthly budget)
Deep expertise in Google Search, Performance Max, Smart Bidding, audience strategies and conversion value optimization
Several years of experience in lead-generation business models with complex, multi-stage funnels and long conversion cycles
Experience in an in-house role at a growth-oriented company, scale-up or digital business model
Demonstrable experience in developing and implementing growth strategies for performance-driven business models
Strong analytical skills and the ability to translate complex relationships into concrete recommendations for action
Fluent German, both written and spoken
Proven experience independently designing, implementing and evolving cross-channel tracking architectures
Excellent knowledge of Google Tag Manager (web & server-side), Google Analytics 4 and conversion tracking across multiple advertising platforms
Experience with server-side tracking, Consent Mode, Enhanced Conversions, Conversion APIs and first-party data strategies
Experience with Offline Conversion Imports and CRM-based measurement setups
Ability to independently build and validate tracking and data flows between advertising platforms, CRM, analytics and BI systems
Deep understanding of the impact of data quality, signal loss, attribution and conversion latencies on smart-bidding systems
Experience in technical troubleshooting, quality assurance and documentation of complex tracking implementations
Experience in the education, training or EdTech sector is a plus
Experience with voucher-funded education business models is a plus
Experience with multi-stage lead-generation funnels and long conversion cycles is a plus
Experience in companies with complex CRM and sales processes; experience with HubSpot is a plus

Benefits

Comp & perks

Fully remote within Germany
Remote work from elsewhere in Europe for a limited time (primary residence & work location must be in Germany)
30 days of vacation per year
Flexible working hours and high level of personal responsibility
Attractive salary package
Modern hardware and home-office equipment
Employer contribution to pension scheme
Regular team and company events
Corporate benefits
€50 tax-free benefit per month after the probation period, which you can use flexibly regionally

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google SearchPerformance MaxConversion Value OptimizationCross-Channel TrackingServer-Side TrackingEnhanced ConversionsConversion APIsFirst-Party Data StrategiesTechnical TroubleshootingQuality Assurance

Soft Skills

Analytical SkillsCommunication Skills