Tomo Mortgage

Growth Marketing Manager

Tomo Mortgage

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $90,000 - $130,000 per year

About the role

  • Plan, launch, and optimize paid advertising campaigns across Google Ads, Bing, Meta/Facebook, LinkedIn, and TikTok.
  • Manage campaign budgets, audience targeting, segmentation, bidding strategies, and campaign structures.
  • Monitor performance daily and make real-time adjustments to hit CPA, LTV:CAC, and other growth goals.
  • Provide tactical input and feedback to inform quarterly paid media roadmap and testing priorities.
  • Own channel-specific growth KPIs (LTV:CAC, conversion rates, CAC by channel) and present clear, data-backed recommendations to leadership.
  • Design and execute rigorous test & control experiments to answer high-leverage growth questions.
  • Lead A/B and multivariate testing to continuously improve conversion rates and user acquisition funnels.
  • Track and analyze campaign metrics (CTR, CPC, LTV:CAC, conversions) and identify optimization opportunities.
  • Own creative ideation in alignment with macro growth strategy.
  • Brief performance creative assets for paid social campaigns.
  • Write and optimize performance copy for all paid campaigns and related landing pages.
  • Provide data-driven feedback on ad creative and continuously test new variations.

Requirements

  • 3+ years of hands-on experience managing Paid Social (Meta, LinkedIn, TikTok, YouTube).
  • 3+ years of hands-on experience managing Paid Search (Google Ads, Bing Ads).
  • 3+ years of experience in conversion rate optimization.
  • Single-handedly managed at least $1M+ in ad spend with demonstrable efficiency and results.
  • Strong quantitative skills: A/B testing design, causal inference, cohort analysis, and tying growth targets to business metrics.
  • Proven performance copywriting skills for ad copy and landing pages.
Benefits
  • Equity Ownership: All teammates receive stock options—we win together
  • Comprehensive Medical, Dental, and Vision plans for you and your dependents with some plans 100% covered
  • Work-life balance and a generous paid time off policy
  • In order to support teammates who become parents, Tomo Mortgage provides paid parental leave
  • 401(k) retirement plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsBing AdsMeta/Facebook AdsLinkedIn AdsTikTok Adsconversion rate optimizationA/B testingmultivariate testingperformance copywritingcampaign metrics analysis
Soft Skills
quantitative skillsdata-driven decision makingcreative ideationtactical inputcommunicationleadership