AEO & SEO Growth Marketing Manager
Tomo Mortgage
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $100,000 - $130,000 per year
About the role
- Build and execute Tomo’s AEO/GEO strategy to maximize brand visibility across LLM platforms (ChatGPT, Perplexity, Google AI Overviews, Gemini) and emerging AI search surfaces.
- Lead ongoing research into AI model behavior, prompt patterns, and entity-based discovery mechanisms, and translate findings into competitive gap analyses, visibility frameworks, and mortgage-specific playbooks.
- Identify structured data and schema markup opportunities. Translate that into action by crafting implementation briefs for the engineering team to execute, test, and validate.
- Monitor and report on LLM citation performance, tracking Tomo’s share of voice across AI platforms and identifying opportunities to expand presence.
- Stay two steps ahead of industry shifts in AI search and surface what matters before it’s obvious.
- Own content strategy and execution: identify keyword and topic opportunities, write the content, and publish it.
- Build Tomo’s topical authority in mortgage and homebuying through FAQ content, landing pages, competitor comparison pages, rate guides, and educational resources, written for both traditional search intent and LLM scannability.
- Develop and maintain a content calendar aligned to mortgage demand seasonality, competitive gaps, and AEO visibility opportunities.
- Conduct regular technical SEO audits (crawlability, indexation, Core Web Vitals, internal linking architecture) and translate findings into clear briefs for the engineering team.
- Stay current on AI crawler behavior, entity SEO, and how AI systems index and interpret content at a technical level.
- Own Tomo’s external visibility strategy: identify high-authority placement opportunities across media outlets, blogs, industry publications, and community platforms.
- Build and manage relationships with journalists, editors, and digital influencers in personal finance, real estate, and homebuying.
- Craft personalized pitches and lead outreach campaigns that secure placements and backlinks that directly move SEO and LLM citation performance.
- Develop a community presence strategy across platforms like Reddit and G2 to build brand authority and drive organic LLM mentions.
- Track and analyze outreach effectiveness, continuously refining targeting, messaging, and follow-up to improve placement rates.
Requirements
- 3+ years of hands-on SEO experience, with demonstrated recent focus on AEO, GEO, or LLM search optimization.
- You write well—clearly, precisely, and in a voice that works for both human readers and AI systems. Writing samples required.
- Technical SEO fluency: structured data, crawl optimization, Core Web Vitals, entity SEO. You identify issues and brief solutions; implementation is handled by engineering.
- Proven digital PR and outreach track record: securing meaningful placements and building lasting media relationships.
- Analytical and data-driven: comfortable in Google Search Console, GA4/Amplitude, Semrush/Ahrefs, and LLM visibility tools.
- Strong communicator who can translate technical SEO and AEO concepts clearly for non-technical stakeholders.
Benefits
- Equity Ownership: All teammates receive stock options—we win together
- Comprehensive Medical, Dental, and Vision plans for you and your dependents with some plans 100% covered
- Work-life balance and a generous paid time off policy
- In order to support teammates who become parents, Tomo Mortgage provides paid parental leave
- 401(k) retirement plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOAEOGEOLLM search optimizationtechnical SEOstructured datacrawl optimizationCore Web Vitalsentity SEOcontent strategy
Soft Skills
communicationanalyticaldata-drivenrelationship buildingwritingoutreachstrategic thinkingcreativitycollaborationproblem-solving