TodayTix Group (TTG)

Acquisition Marketing Lead

TodayTix Group (TTG)

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

Visit company website
✨ AI Apply
Apply

Salary

💰 £50,000 - £60,000 per year

Job Level

Senior

About the role

  • Own and execute the London growth marketing strategy across paid, owned, and onsite channels, driving customer acquisition and business growth
  • Analyze audience gaps and develop marketing plans to close them—build, execute, iterate, and report on performance
  • Leverage data and insights to decide what to promote, where, and when, based on customer behavior and commercial priorities
  • Manage onsite merchandising for key conversion moments—show launches, creative updates, promotional offers, and the communication calendar
  • Test new growth surfaces like emerging ad platforms or out-of-home placements with a strong bias toward speed and experimentation
  • Operate with ownership and resourcefulness, making quick calls and driving outcomes with limited resources
  • Stay connected to the London cultural landscape to ensure campaigns are timely, targeted, and relevant
  • Measure success by delivering customer acquisition growth, improving ROAS and conversion across paid channels, and optimizing onsite revenue and conversion

Requirements

  • 4–6 years of experience in growth, performance, or ecommerce marketing with multi-product or multi-service offerings
  • Hands-on experience running campaigns in both established and emerging channels (e.g., TikTok, Reddit, connected TV)
  • Exposure to brand-building drivers such as out-of-home media
  • Proven ability to deliver measurable outcomes through cross-channel strategy and execution
  • Fluency in performance marketing channels, including paid social, paid search, display, and affiliate
  • Experience optimizing onsite conversion, including promotional planning and merchandising
  • A test-and-learn mindset, strong analytical skills, and comfort working with data and experimentation frameworks
  • Understanding of urban audiences and how different segments respond to content and offers
  • High ownership and adaptability in fast-changing environments
  • Strong communication and stakeholder management skills across teams and levels
  • Experience in ticketing/live entertainment OR two-sided marketplaces
  • A genuine passion for theatre, culture, or the arts
  • Qualified candidates must be based in the greater London area and able to work a minimum of 2 days per week in the office