Architect privacy-compliant data flows from web/mobile to downstream systems (Segment, Braze, Acoustic, BigQuery, Snowflake, etc.).
Implement SDKs and APIs for event tracking, consent management, and user identity resolution within React Native apps and web environments.
Design consent-aware data pipelines, ensuring compliance with GDPR, CCPA, and internal privacy policies while preserving marketing and analytics functionality.
Collaborate with Marketing, Product, and Data Engineering teams to align on event taxonomy, user identity models, and data governance standards.
Implement and maintain marketing pixels and conversion tracking (Meta Pixel, Google Ads tags, TikTok Pixel, LinkedIn Insight Tag, etc.) across web and mobile environments.
Configure and troubleshoot advertising platform integrations including Facebook Conversions API (CAPI), Google Enhanced Conversions, and server-side event forwarding for improved attribution and iOS 14+ privacy compliance.
Design and implement dynamic audience syncing to advertising platforms while maintaining user privacy and consent preferences.
Develop and maintain documentation for tracking specifications, environment configurations, and data schema changes, including pixel firing logic and advertising event mappings.
Audit and monitor data flows to ensure data integrity, minimize duplication, and maintain system performance.
Advise on and integrate with CDPs and tag management platforms, including server-side tagging setups, with expertise in Google Tag Manager (web & server-side), and Segment.
Prototype and deploy experiments (A/B tests, personalization, customer journeys) leveraging tools like Amplitude, Braze, or Google Optimize alternatives.
Maintain messaging platform integrations, ensuring push notifications, in-app messages, emails, and other outbound communications are delivered and render correctly and are properly tracked.

Requirements

Languages & Frameworks: JavaScript / TypeScript
React & React Native
Node.js (for server-side integrations)
MarTech & Analytics Stack: Segment (Connections, Protocols, Privacy Tools)
Google Tag Manager (Web + Server-Side)
Google Analytics 4 / BigQuery integration
Customer Engagement Platforms (e.g., Braze, MoEngage, Acoustic)
Consent Management Platforms (e.g., OneTrust, Sourcepoint, Ketch)
Mobile attribution (e.g., AppsFlyer, Branch)
Marketing Analytics tools (e.g., Amplitude, Mixpanel)
Facebook Conversions API (CAPI) and Meta Business SDK
Third-party pixel implementation (TikTok, LinkedIn, Pinterest, Snapchat, Twitter/X)
Experience with tag management best practices and debugging tools (GTM Preview, Meta Pixel Helper, Google Tag Assistant)
Data Infrastructure: REST & GraphQL APIs
Familiarity with Snowflake, BigQuery, or similar DWH
Event streaming / ETL tools (e.g., RudderStack, Kafka, Fivetran optional)
Privacy & Compliance: Working knowledge of GDPR, CCPA, and consent frameworks (TCF v2.0)
Ability to anonymize or pseudonymize identifiers while maintaining data usability
Understanding of iOS 14+ privacy changes (ATT framework, SKAdNetwork)
Experience with cookie consent management platforms (OneTrust, Cookiebot, etc.)
Knowledge of data layer implementation and event schemas
Familiarity with UTM parameters, attribution models, and multi-touch attribution
Experience with audience syncing and custom audience creation across ad platforms
Understanding of GDPR, CCPA compliance requirements for advertising pixels
Ability to implement and test server-side tracking for improved data accuracy and privacy
Experience troubleshooting discrepancies between platform analytics and advertising platform reporting.
Implemented tracking or consent flows directly in React Native apps.
Experience setting up event-driven architectures for marketing analytics.
Knowledge of CI/CD, version control (Git), and infrastructure as code for deployment of server-side tag environments.
Background collaborating with data privacy and legal teams.
Strong cross-functional communication between marketing, engineering, and compliance teams.
Able to translate business tracking needs into technical implementations.
Documentation-first mindset.
Proactive problem solver with ownership of the full data lifecycle.

Benefits

All full-time, regular employees and their dependents are eligible for medical, dental, vision and FSA benefits.
Additional health benefits include Healthcare and Dependent Care reimbursement programs, Employee Assistance Program (“EAP”) and Optum Care 24-hour confidential medical counseling services.
The company observes ten (10) paid holidays per calendar year.
Full-time, regular employees earn 15 days of PTO in the first 12-months of continuous service, and 22 days in subsequent years. Eligible part-time employees earn pro-rated PTO.
Effective with your employment start date, you will be eligible to participate in the 401(k) Plan.
We offer college tuition and education assistance programs; Udemy Learning courses; and ongoing learning and development opportunities.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

JavaScriptTypeScriptReactReact NativeNode.jsGoogle Tag ManagerGoogle Analytics 4BigQuerySegmentREST APIs

Soft Skills

cross-functional communicationproactive problem solvingownership of data lifecyclecollaborationdocumentation-first mindsetability to translate business needsunderstanding of privacy complianceability to anonymize identifiersexperience with A/B testingstrong organizational skills