Director, Member Awareness – Activation
Thyme Care
full-time
Posted on:
Location Type: Remote
Location: Tennessee • United States
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Salary
💰 $170,000 - $200,000 per year
Job Level
About the role
- Drive how prospective members discover, understand, and enroll in Thyme Care.
- Own the full top-of-funnel strategy and execution.
- Lead a small team focused on multi-channel acquisition, automated lifecycle journeys, segmentation, experimentation, and continuous optimization.
- Develop high-impact campaigns in priority markets and integrate into employer and health plan communication ecosystems.
- Evaluate experiment results rigorously and scale successful tactics across markets and partner portfolios.
- Work hand in hand with Partnership Ops and client partners to build aligned acquisition strategies and benefit communications.
- Drive continuous experimentation and learning cycles, scaling strategies that deliver measurable lift in acquisition and enrollment.
Requirements
- 8+ years of experience in growth marketing, lifecycle/CRM marketing, or multi-channel acquisition programs.
- A strong experimentation mindset with a proven ability to design, run, and analyze tests across both digital and non-digital channels.
- Demonstrated success in top-of-funnel growth, including segmentation, multi-channel campaign development, and conversion optimization.
- Ability to work effectively within complex, multi-stakeholder ecosystems, including payer partners and internal operational teams.
- Highly analytical and data-driven with a strong command of funnel metrics, A/B testing, segmentation, and ROI analysis.
- Proven ability to collaborate cross-functionally with various teams including Payer Growth, Engagement Marketing, Partnership Operations, Enrollment Operations, Product, and Technology.
- Strong leadership and team development skills with experience building and mentoring high-performing marketers.
- Clear, compelling communicator.
- Comfort with ambiguity and constraints.
- Member- and partner-centric perspective.
Benefits
- Individual pay decisions are based on several factors, including qualifications, experience level, skillset, and balancing internal equity relative to other Thyme Care employees.
- The salary range for this role is $170,000 - $200,000
- This position is also bonus-eligible.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketinglifecycle marketingCRM marketingmulti-channel acquisitionsegmentationcampaign developmentconversion optimizationA/B testingROI analysisfunnel metrics
Soft skills
experimentation mindsetanalytical skillscollaborationleadershipteam developmentcommunicationcomfort with ambiguitypartner-centric perspective