Thermo Fisher Scientific

Global Market Development Manager, Protein Expression, Viral Delivery

Thermo Fisher Scientific

full-time

Posted on:

Location Type: Hybrid

Location: Frederick • California • Maryland • United States

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Salary

💰 $93,800 - $150,000 per year

About the role

  • Develop, implement, and measure strategic marketing plans and tactics for the protein expression and viral delivery portfolios, using a customer-centric approach, helping to drive awareness, consideration, and purchase.
  • Conduct detailed analyses of customer segments, competitor activity, business trends, and market opportunities.
  • Ensure alignment with business strategy and goals as defined by the business leadership team.
  • Develop launch strategy and implement new product introductions to achieve revenue goals.
  • Drive incorporation of the product portfolios into broader protein expression and cell & gene therapy workflows and customer journeys.
  • Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, search engine marketing, and email automation.
  • Lead participation in key industry and company-organized conferences, webinars, and virtual events, finding opportunities to showcase products and data.
  • Collaborate with commercial and regional colleagues to ensure sales enablement effectiveness.
  • Develop sales training and customer education material in collaboration with product management, R&D, and commercial teams.
  • Manage the annual budget, campaign reporting, and lead generation funnels driven by marketing activities.
  • Act as a brand ambassador, upholding and communicating our multi-brand strategy in all aspects of our marketing programs.

Requirements

  • Bachelor’s degree in Biology, Biochemistry, Cell Biology OR Bachelor’s degree in business, marketing, engineering or a related field with experience in life sciences, biotechnology, or biopharma sectors. M.S, Ph.D., or MBA is preferred.
  • Over 5 years of experience in developing marketing strategies and implementing plans to drive demand for media systems, reagents, or consumables in the life sciences market, preferably in protein expression and/or cell therapy development and manufacturing markets.
  • Proven experience in developing strategic go-to-market plans to drive global adoption of new products and services.
  • Proficiency in digital marketing with validated campaigns in display advertising, search engine marketing and optimization, social, video, and automation approaches.
  • Excellent verbal and written communication skills, comfortable interacting with internal and external audiences, strong interpersonal and relationship-building skills.
  • Ability to work in a highly matrixed organization as a collaborative partner who can influence across functional teams and geographies.
  • Ability to translate performance metrics into impactful business decisions.
  • Analytical thinking abilities to identify/resolve problems and ensure continuous improvement in process and results.
  • Ability to drive projects to completion on time with a consistent track record of prioritizing and leading multiple projects in a fast-paced environment.
  • Willingness to travel (25%).
Benefits
  • A choice of national medical and dental plans, and a national vision plan
  • A wellness program, and valuable health incentive opportunities for company contributions to a Health Reimbursement Account (HRA) or Health Savings Account (HSA)
  • Tax-advantaged savings and spending accounts and commuter benefits
  • Employee assistance program
  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, short- and long-term disability, and volunteer time off in accordance with company policy
  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
  • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategiesdigital marketingsearch engine marketingdisplay advertisingemail automationcustomer segmentation analysisproduct launch strategysales training developmentcampaign reportinglead generation
Soft Skills
communication skillsinterpersonal skillsanalytical thinkingcollaborationinfluencing skillsproblem-solvingproject managementrelationship-buildingtime managementadaptability
Certifications
Bachelor's degreeM.S.Ph.D.MBA