Thermo Fisher Scientific

Market Development Manager

Thermo Fisher Scientific

full-time

Posted on:

Location Type: Hybrid

Location: United Kingdom

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About the role

  • Lead the development and execution of integrated, customer-focused global marketing strategies and campaigns that drive pipeline creation, customer acquisition, and portfolio growth
  • Define target audiences and personas; develop differentiated value propositions and content strategies aligned to customer needs and buying journeys
  • Own campaign architecture across content, channels, and touchpoints, ensuring a cohesive and optimized customer experience
  • Partner with regional marketing teams to ensure effective localization, adoption, and execution of global campaigns, extending into sales activation initiatives
  • Improve lead quality and conversion through optimized marketing automation programs (MAPs), WebUX enhancements, and application/workflow-based content
  • Leverage digital analytics, marketing automation, and CRM insights to assess campaign performance, improve lead nurturing, and increase funnel conversion
  • Analyze market trends, customer insights, and competitive dynamics to identify new growth opportunities (e.g., new regions, adjacent markets, or applications)
  • Contribute to defining market opportunity (addressable and non-addressable) and shaping marketing strategies that support expansion priorities
  • Gather and synthesize customer and field feedback to inform product development and improve market fit, communicating insights clearly to internal stakeholders
  • Build strong, trusted partnerships with cross-functional and regional stakeholders, including product management, e-business, sales, and regional marketing teams, to align on shared objectives and deliver integrated marketing outcomes
  • Develop and manage the global marketing plan and calendar, including accurate budget planning and monthly OPEX management

Requirements

  • Proven experience in marketing roles within applied microbiology and/or life sciences, with specific experience in microbiology diagnostics marketing
  • Demonstrated success leading marketing campaigns in a matrixed organization, with clear impact on demand generation and growth
  • Strong experience partnering with e-business teams, including exposure to marketing automation platforms, digital analytics, and CRM integration
  • Excellent written and verbal communication skills, with the ability to present complex strategies to senior leadership and diverse global audiences
  • Strong project management skills and attention to detail, with the ability to manage multiple complex initiatives simultaneously
  • Creative mindset with strong intuition for customer-centric design and messaging, paired with a data-driven approach to continuous improvement
  • Experience delivering presentations and training to sales teams, regional marketing teams, and customers
  • Ability to build and maintain relationships with customers and key opinion leaders
  • Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
  • Willingness to travel domestically and internationally (~25%)
Benefits
  • Health insurance
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategiescampaign managementlead generationcustomer acquisitionmarketing automationdigital analyticsCRM integrationproject managementdata-driven decision makingcustomer-centric design
Soft Skills
communication skillspresentation skillsrelationship buildingattention to detailcreativitycollaborationstrategic thinkingproblem-solvingadaptabilityleadership