Performance Marketing Specialist
Theo
full-time
Posted on:
Location Type: Remote
Location: California • New York • United States
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Salary
💰 $60,000 - $75,000 per year
About the role
- Manage paid media campaigns including Search, Social, and Video.
- Build, monitor and optimize campaigns with attention to detail, including targeting strategy, bid and budget management, ad copy creation and messaging strategy, landing page experience, and A/B testing.
- Report on campaign performance and provide insights and strategic recommendations for performance improvement.
- Collaborate with Account Management, Strategy, Analytics, and UX internal teams.
Requirements
- 2+ years of agency/in-house performance media experience
- 2+ years of experience in 1+ primary digital advertising consoles (Google Ads, Meta). **Familiarity with paid search and paid social is strongly preferred.**
- Plan, forecast, build, & execute media campaigns
- Monitor & optimize daily pacing & performance based on client KPIs
- Report on campaign performance & provide detailed insights
- Provide strategic recommendations & testing plans
- Independently manage & prioritize day-to-day tasks and client deliverables
- Collaborate with strategy, analytics, UX, clients & partner agencies
- Communicate with client about campaign performance & recommend opportunities
- Be a subject matter expert within the agency on ad consoles & trafficking
- Become a subject matter expert within the agency on industry trends & platforms
- Expand knowledge of cross-channel media & full-funnel implementation
- Stay up to date on platforms’ best practices & BETAs
- Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlines
- Excellent verbal and written communication skills and the ability to work both individually and in a team environment – strong ability to articulate and document findings and recommendations
- **Preferred Skills:**
- Familiarity with tagging platforms (Google Tag Manager, Tealium etc.)
- Familiarity with CRO and/or SEO is a plus
Benefits
- Healthcare, Dental & Vision Insurance, Theo covers 75%
- Matching 401K - 100% up to 4%
- Unlimited PTO
- Maternity/Paternity benefits
- Remote work support
- Complementary supplemental insurance
- Unlimited volunteer time
- Charity matching
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid media campaignscampaign optimizationA/B testingdigital advertisingperformance mediamedia planningKPI monitoringstrategic recommendationscopy creationcross-channel media
Soft skills
organizational skillstime managementcommunication skillscollaborationindependenceattention to detailstrategic thinkingclient managementarticulation of findingsteamwork