thelab

Senior Creative Strategist – Performance Marketing

thelab

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $100,000 - $120,000 per year

Job Level

Senior

About the role

  • Creative reporting, involving in-depth performance analysis.
  • You’ll explain the state of our paid ad accounts, designate top/bottom performers across channels, and thoughtfully analyze creative trends based on performance.
  • Owning strategic components of client relationships… which involves a lot of public speaking!
  • You’ll pitch strategic & tactical ideas, share creative live, present detailed creative reporting to large groups of clients, and field client questions about strategy and platform data on the fly.
  • Developing sophisticated quarterly testing strategies for your clients.
  • Translating high-level strategy into tactical testing plans & concept roadmaps.
  • Acting as a strategic touchpoint and source of truth for our internal creative team.

Requirements

  • 5-7 years in-house or top-tier agency experience with a proven track record of leading performance creative strategy across paid social channels.
  • A trusted partner for our clients who can guide them with paid social strategies that help them achieve their marketing and business goals
  • Deep expertise of the digital landscape and knowledge of platform-specific best practices on Meta, YouTube, TikTok and additional/emerging platforms.
  • Proven analytical ability - you can digest data and turn insights into actionable creative strategy that drives growth.
  • You are comfortable operating across spreadsheets and storyboards and enjoy using data to tell a story
  • Understanding of media buying best practices across social channels
  • Demonstrated history of achieving and exceeding paid social media campaign goals
  • Expertise across capabilities (creative, media, analytics), engaging with the larger team
  • Exceptional written and verbal communication skills, and can summarize insights to create easy-to-understand client-facing reports
  • Experience creating and implementing long-term testing and optimization practices
  • The ability to thrive in a fast-paced environment with a consistent “can-do” attitude, seeing ambiguity as a challenge and not a deterrent
  • Strong attention to detail and a proven ability to manage multiple work streams at once
  • Very experienced and comfortable with presenting to clients.
Benefits
  • unlimited PTO
  • Healthcare/Dental/Vision
  • 401k company match
  • best snacks in town
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance analysiscreative reportingstrategic testing strategiesdata analysismedia buying best practicespaid social strategycampaign optimizationstorytelling with dataclient-facing reportingcreative strategy
Soft Skills
public speakingclient relationship managementcommunication skillsattention to detailmulti-taskingadaptabilityanalytical thinkingteam collaborationproblem-solvingpresentation skills